.The role of a Product Marketing Manager - IoT at CanonicalCanonical is looking for a Product Marketing Manager IoT who will be responsible for developing marketing strategy and go to market plans at a global level for Canonical's IoT portfolio. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the Product and engineering teams, content team, Sales Teams, as well as other Marketing functions.The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.This role sits in the marketing team reporting to the product marketing lead.Location: This role will be based remotely in the EMEA region.What your day will look likeBe responsible for go-to-market planning and execution for Canonical's range of IoT productsLead on content dissemination planning, campaign development and planning for product launches.You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journeyConceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customersCollaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnelsWork with other teams to plan events, webinars and support paid and social media promotionCreate and publish content (online and print) in line with marketing plans to deliver on campaignsMonitoring the competitive landscape to define product positioning that differentiatesWhat we are looking for in youPassion for IoT and some exposure to the embedded spaceAbility to think strategically about complex issues, leading to thoughtful recommendations, and action plansExceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teamsConversant in go-to-market strategies and methodologiesSkilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholdersExcellent verbal and written communication skills, strong content marketerProven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing qualityGrowth mindset - someone who is not afraid to think big and take on risk.What we offer youYour base pay will depend on various factors including your geographical location, level of experience, knowledge and skills
