.About the company Openprovider is an ICANN-accredited domain registrar and technology company founded in 2004 in Rotterdam, Netherlands. Now we are a team of 80+ people, working fully remotely from all over the world. All Openprovider employees work on a fully remote basis and without any geographical limitations. You don't have to go to the office each day and deal with traffic or painful commutes. All you need is yourself, a laptop, and a cup of coffee. We support a healthy work/life balance and constantly strive to improve this aspect more and more every day. Thanks to a combination of experience and expertise, we enable data-driven decision-making. At Openprovider, we're not just a company, we're a mission-driven team dedicated to transforming the domain industry. We believe in providing a trusted digital identity to every business. Our innovative approach is reshaping the industry from a traditional transactional model to establishing customer-centric, subscription-based relationships. Join us in our journey to create a trusted digital world. About the role We are looking for an experienced Product Marketing Manager who willcreate and deliver compelling narratives that showcase our product's unique value, engaging customers, attracting prospects, and aligning internal teams. You will drive business growth through strategic go-to-market (GTM) plans that capitalise on market opportunities. We are full of ideas and energy. We are always on the lookout for new technology and innovative ways to represent Openprovider's core values and bring our mission to life. We are relentless in our pursuit to deliver increasingly effective and engaging campaigns, articles, and webinars across all our platforms. What you'll do Regularly conduct and update market research. Analyse customer feedback and product usage data. Monitor competitor activities and strategies. Create and refine customer segmentation models. Develop messaging frameworks for different customer segments. Position products to highlight unique value propositions and advantages. Produce sales materials, including pitch decks, datasheets, and FAQs.(both internally and externally(for customers)) Provide ongoing support and updates to sales and product teams. Collaborate with product management to define feature priorities. Gather and integrate customer feedback into product development and/or sales enablement. Communicate roadmap updates to internal stakeholders. Evaluate product performance and market alignment. Identify gaps and opportunities for new products or enhancements. Align portfolio management with strategic business objectives. Collaborate with strategic sales to set and adjust pricing. Analyse market pricing trends and customer price sensitivity. Use pricing as a strategic tool in product positioning. Provide customer insights and feedback to the product team. Facilitate customer advisory boards or focus groups
