.About CoW ProtocolCoW DAO is on a mission to protect Ethereum users from the dangers of DeFi. It does this by supporting the development of CoW Protocol, CoW Swap, MEV Blocker, and CoW AMM, and by funding values-aligned projects through the CoW Grants Program.CoW Protocol is the second-largest DEX aggregator by monthly volume and the first-largest intents-based exchange. MEV Blocker is currently involved in ~4% of all Ethereum transactions, making it the category leader. CoW AMM is the only live AMM that protects LPs from LVR (loss-versus rebalancing).As a member of CoW DAO's core team, you will have the opportunity to shape these essential products and contribute to the Ethereum ecosystem more broadly.About the roleLocation: We're a fully remote team, but for this role, we'd prefer someone based in Europe or within a +/- 5-hour window of CEST. Please note, we're not hiring from the USA.Position: Full-time contractorCoW DAO is looking for a creative, entrepreneurial, and organized marketing manager to lead a variety of content initiatives for each of CoW DAO's core products. The ideal candidate will be 1/3 community manager, 1/3 writer, and 1/3 content strategist.What you'll doCreate and execute effective go-to-market strategies for product and feature launches, working closely with the business development, product, engineering, and data teams.Drive consumer understanding of CoW DAO product benefits through always-on initiatives that speak to consumer need states.Understand CoW DAO's target audiences, qualitatively and quantitatively, then craft insight-rich narratives that speak to those audiences both rationally and emotionally.Continually develop sharp insight into industry trends, then craft product narratives that position CoW DAO products in relation to those trends.Synthesize complex product capabilities into succinct customer benefits.Brief internal creative resources to develop campaign ideas and assets, as needed, and help shape the work to be as effective as it can be.Define success metrics, in partnership with the data team, and regularly report on performance against those metrics.Develop and maintain great relationships with internal teams to understand needs, metrics, roadmaps, processes, blockers, and more; drive collaboration between marketing, product, engineering, and research teams wherever possible.Ultimately own the execution of marketing campaigns and initiatives, ensuring they are delivered on time with a high degree of strategic and creative excellence.Who you areDriven by both strategic and creative excellence.Experience with:Creating and maintaining strategic documents such as briefs, messaging architectures, comms plans, campaign blueprints, rollouts, etc.Orchestrating campaign delivery from creative briefing to asset trafficking.Developing relevant KPIs, reporting on them, and course-correcting if necessary.Researching audiences qualitatively and quantitatively
