.Product Marketing Manager, Cybersecurity LisboaAcronis is a world leader in cyber protection—empowering people with edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Product Marketing Manager with cybersecurity expertise who is ready to join us in creating a #Cyber Fit future and protecting the digital world!Every member of our "A-Team" has an instrumental role and impact on the success of Acronis' innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, oriented, makes decisions, and never gives up.WHAT YOU'LL DOIn this global product marketing role reporting to our Director of Product Marketing, you will lead our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions. You will:Be a key player on our product marketing team for our Security solutions, supporting solutions including malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security.Be a product expert within the marketing organization for the roadmap, features, functions, use cases, and target users, including the creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework.Be a GTM partner for Product Management counterparts and learn the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features.Help build a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets.Be a key partner to our marketing campaign leads, working closely with them to ensure your product is covered in our various global and regional marketing campaigns.Develop and execute a marketing plan for your product, linking launches, campaigns, events, and sales plays with content, coverage, and communications channels.Help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset.Bring market and competitive intelligence, targeting, and segmentation information into your plan and share it with your Product colleagues.Build productive relationships with the sales teams, supporting their efforts and soliciting their feedback on sales tools, messaging, and partner/customer pain points and competitors.Be a customer-facing representative for your product, conducting live demos, presenting your product, and engaging both partners and customers directly
