What are you working on? Platforms: Browser, PC For which tasks (responsibilities)? We are seeking a talented Product Manager to spearhead this initiative and drive the growth of ZiMAD's mobile games on the web.
Job Summary: As the Product Manager for Web Games, you will lead the efforts to bring ZiMAD's mobile games portfolio to web platforms. This role focuses on creating strategies to attract new web users, maximize monetization on the web, and ultimately convert them into loyal mobile players. You'll work closely with teams publishing mobile games to ensure consistent promotion and cross-platform success, while also optimizing web presence for maximum visibility and engagement.
Key Responsibilities: Lead web-based game porting and publishing: Oversee the process of bringing ZiMAD's mobile games portfolio to web platforms, ensuring high-quality and on-time launches
Drive user acquisition on the web: Develop SEO -driven marketing and promotion strategies to attract new users, increase visibility, and funnel them into ZiMAD's mobile ecosystem
Cross-platform strategy: Work with mobile game teams to synchronize promotion and user acquisition strategies across platforms, ensuring that web users are encouraged to transition to ZiMAD's mobile games
Data-driven decision making: Analyze key performance metrics from web platforms, optimize user engagement, and provide insights to improve retention and monetization
Optimize web monetization: Collaborate with the monetization team to develop strategies for maximizing revenue on web platforms through ads, in-game purchases, and other monetization techniques, while strategically converting users to mobile properties
Stay ahead of trends: Monitor industry trends in web and mobile gaming, SEO best practices, and competitor strategies to keep ZiMAD's portfolio competitive on the web
What kind of professional are we looking for?3+ years of experience in product management, web publishing, or a related field, ideally within web gaming
Expertise in SEO and user acquisition strategies for web platforms, with experience driving users to mobile applications
Proven success in managing product lifecycles and driving user growth and engagement across web and mobile platforms
Understanding of mobile game monetization models, including ads, in-app purchases, and web-specific revenue strategies
Data-oriented, with experience in performance analysis and optimization based on key metrics
Excellent communication and collaboration skills, particularly in working with mobile game teams
Passion for gaming and a deep understanding of the web-to-mobile user journey
Why do we enjoy working here? Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base
Involvement in the entire product development cycle
Career growth prospects within an international company
Remote work opportunities
Flexible working schedule
Bonuses based on the achievement of KPIs and financial results of projects
Paid conferences, training (including language courses), and workshops
Opportunity to choose voluntary health insurance (VHI) programs and receive compensation for their associated costs
Opportunity to have sessions with psychologists to improve your mental health and well-being
Participation in charity projects