We are seeking a Marketing Analytics Product Manager to join our Marketing Technology team. This role will focus on the strategic management and optimization of our marketing analytics tools, including Google Analytics (GA4), Falkon, Allocadia, and Marketo Measure. The ideal candidate will have extensive experience with these platforms and a passion for data-driven decision-making.
Key Responsibilities Serve as the product owner for our suite of marketing analytics tools, ensuring they are leveraged to their full potential.
Develop and maintain a strategic roadmap for marketing analytics, aligning tool capabilities with business objectives.
Collaborate with cross-functional teams to integrate analytics tools with other marketing technologies.
Drive the adoption and effective use of analytics tools across the marketing department.
Train and support marketing team members in the use of analytics platforms.
Conduct regular analyses of marketing performance, providing insights and recommendations to leadership.
Stay abreast of industry trends and advancements in marketing analytics technology.
Manage vendor relationships, including contract negotiations, renewals, and ongoing communication.
Ensure data quality and compliance with data privacy regulations.
Qualifications Bachelor's degree in Marketing, Business, Data Science, or equivalent experience.
Minimum of 3 years of experience in a marketing analytics role, with hands-on experience managing tools such as Google Analytics (Including GA4), Allocadia, and Marketo Measure.
Strong understanding of marketing principles and data analytics.
Excellent analytical skills and the ability to translate complex data into actionable insights.
Proven ability to manage projects, meet deadlines, and work collaboratively in a team environment.
Strong communication skills, with the ability to convey technical concepts to non-technical stakeholders.
Experience with data visualization and reporting tools.
Familiarity with data privacy standards and regulations.
What We Offer A role that is central to the strategic decision-making process within the marketing department.
The opportunity to work with a cutting-edge suite of marketing analytics tools.
A collaborative and innovative team environment.
Competitive salary and benefits package.
Professional development and career growth opportunities.
#J-18808-Ljbffr
