Unilabs is on the lookout for an exceptional Product Manager with a specialization in IVD to join our vibrant Global Commercial team.
1.Understand market needs based on global strategy / FFU / research: Gather countries inputs on product priorities (FFU).
Lead global product market research.
2.Create global Campaigns & Value propositions: Define global disease journey's priorities for B2B.
Define global toolkit deliverables for B2B and B2C/DTC.
Create toolkit assets and content.
Define the global value proposition of IVD for B2B.
3.Winning Global 'Ignite' portfolio: Define global ignite portfolio for DTC & B2B.
Define product innovation masterplan.
Lead the business case for new product innovation.
4.Deploy / train local teams on: New global Campaign.
New value proposition.
New Product launches.
5.Tracking / results:Track results on Campaigns & product launches.
6.Competitive intelligence: Be up to date on offering from competitors across markets Requirements Partner with local markets (interpersonal skills) Market research (agency support covers gap) Understand product/diseases (technical knowledge) Define key deliverables for B2B (experience in B2B) Content creation as medically compliant as possible (technical knowledge) Deep understanding on Doctor's needs (IVD experience, sales experience) Understand product/diseases (technical knowledge) Built a business plan with multifunctional team (analytical, writing, interpersonal, planning & organization skills) Deep understanding on Doctor's needs (IVD experience, commercial team experience) Deployment or training local teams (technical knowledge, presentation skills) Technical content to be shared with local teams (technical knowledge) Analyse results & get valuable insights (analytical skills) Understand IVD product details & differences (technical knowledge) Background: biology / biochemical - someone that understand our products (not medical as we do not want to create a parallel medical team).
Experience in B2B and/or sales relationship with practitioners.
Experience on building content.
Experience on deployments or team training.
Experience in IVD is essential High level of English.