.The job in shortAs a Principal Product Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the full Backbase product portfolio and collaterals created by other Product Managers.Meet the jobYou align go-to-market strategies and help to define compelling features/benefits backed by competitive insights, customer centricity, and market trends. Responsibilities include being the marketing business partner for a product portfolio, generating and amplifying customer insights, and facilitating modern GTM tactics and strategies that make our customer-facing teams successful.You are part of a fast-moving and cross-functional team collaborating with Product Management, Sales and Marketing in all the go-to-market presentations that you and your team prepare. Day-to-day, you sit with one foot in Marketing and another in Product, working closely with both teams to share insights and turn them into beautiful and impactful deliverables.In everything you do, you have strong attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into highly relevant and exciting solutions for our customers. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn't.How about youMasters degree in IT, Business or Marketing; 6+ years of experience in B2B product- or performance marketing tech required. Banking, payments or SaaS experience is a plus; Excellent English speaking, writing, and presentation skills, as well as the ability to persuade, inspire and motivate others.Functional/technical skillsGTM Strategies:Collaborate with Strategy, Product Management and Marketing to develop strategic positioning and messaging standards, build impactful go-to-market approaches, leveraging market insights and research to make our product positioning highly differentiating.Lead market assessment to identify new product opportunities through hypothesis-driven structured analysis, competitive analysis, and capturing and distilling qualitative feedback from businesses.Work closely with the Marketing Director and/or Field Marketing Manager to develop lead generation strategies and integrated marketing programs and campaigns to meet overall lead generation goals to support revenue goals across the customer journey.Able to balance mid-term vision with short-term practical steps, tactics and goals.Ensure alignment and strategic positioning and messaging of the full Backbase product portfolio created by other product marketeers.Test and deploy new acquisition channels.Be the subject matter expert about your customers' journey and how to optimize communications to create good experiences
