Personalization Manager (Fashion)

Detalhes da Vaga

What we offer?Develop your professional career working with one of the biggest brands in the fashion industry.Opportunity to accelerate the pace of digitalization & e-commerce growth through advanced technology, business intelligence, and analytics.Driving high-impact insights enhancing decision-making across the entire organization.Driving brand equity and digital sales through enhanced digital experiences.Interaction with senior business and e-commerce leaders on regular basis to drive their business toward impactful change.Become part of a fast-growing international and diverse team.What you?will do Develop and implement successful personalisation campaigns such as product recommendations, dynamic content campaigns, overlays, and notifications on different channels (app, web, mobile, transactional e-mails, etc.)
.Manage the full process starting with ideation and conceptualization of new ideas, QA and A/B testing, and ending with reporting and validating the hypothesis tested.
Launch successful campaigns to multiple markets.
Continuously improve personalization strategies and campaigns to further drive conversion and net sales.
Deep dive into our data to generate insights about our customers and our products.
Be part of the cross-functional agile team and work with Dynamic Yield, Jira, Confluence, and Google Analytics.
Work closely with stakeholders from different departments to conceptualise personalisation campaigns.
What you'll bring Successfully completed studies in Business Administration, Business Informatics, Digital Marketing, or comparable.
3 or more years of professional experience in e-commerce, in particular personalization, conversion rate optimization, online marketing/merchandising, marketing automation, or performance marketing.
Experience working with personalization tools, such as Dynamic Yield and Adobe Target, or comparable.
Experience working with Google Analytics and Contentsquare is an advantage.
You have a data-driven mindset, excellent analytical skills and profound knowledge of e-commerce KPIs.
You show a great sense of ownership and can drive a topic from the beginning till the end.
You are a team player, have a collaborative approach and can learn quickly.Fluent in English.


Salário Nominal: A acordar

Fonte: Talent_Ppc

Função de trabalho:

Requisitos

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