Performance Marketing Specialist (F/M/Div)

Are you a digital marketing expert specialized in Performance Marketing and skilled in crafting data-driven campaigns? Do you have experience transforming audience insights into targeted strategies that drive results? Then, we would love to hear from you. We are seeking an experienced Performance Marketing Specialist to support our communications, marketing and social media activities at the Global Communication Services team in Porto. Unlock your potential, apply today!

Job Description
As a Performance Marketing Specialist, you will be responsible for implementing and optimizing our digital campaigns to drive business growth, improve brand awareness, and enhance customer engagement. You will work closely with cross-functional teams to develop target group specific campaigns, analyze campaign performance, identify areas for improvement, and provide data-driven recommendations to optimize our digital marketing efforts.

In your new role you will:

Develop and execute digital marketing campaigns across multiple channels with strong focus on Meta, LinkedIn, X, TikTok, Reddit and YouTube; SEO and SEA are secondary.Collaborate with creative teams to implement engaging advertising content that resonates with our target audience.Develop and maintain a deep understanding of our different target audiences, including their needs, preferences, and behaviors.Analyze campaign performance using data analytics tools, such as Meta and LinkedIn Ads and Business Managers plus Google Analytics, and provide actionable insights to improve campaign ROI.Manage and optimize digital marketing budgets to achieve business objectives.Identify areas for improvement and develop A/B testing and experimentation plans to optimize campaign performance.Work closely with data and IT teams to ensure technical alignment and maximize lead quality and conversion.Provide regular reporting and insights to stakeholders on campaign performance, including metrics such as website traffic, lead generation, and conversion rates.Stay up-to-date with the latest digital marketing trends, best practices, and technologies to continuously improve our campaign efforts.
Your Profile
You're a data-driven and creative problem solver with a passion for driving business results. With a collaborative mindset and excellent communication skills, you thrive in fast-paced environments. Your analytical thinking and adaptability enable you to navigate complex data sets and provide actionable insights that drive growth. As a team player, you're comfortable working with cross-functional teams to develop targeted campaigns and optimize digital marketing efforts.

You are best equipped for this task if you have:
A university degree in Marketing, Business Administration or similar field of studies.At least 3 or more years of experience in digital marketing, with a focus on performance, social media marketing and analytics.Proven track record of developing and executing successful digital marketing campaigns that drive business results.Excellent knowledge in digital marketing tools, including Google Analytics, Google Ads, Meta, LinkedIn, X, TikTok, Reddit and YouTube.Experience with marketing automation platforms and CRM systems is a plus.Strong analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.Excellent English skills. It is an advantage if you have: Experience in the semiconductor or technology industry.Certification in Meta, LinkedIn (or other social channels), Google Analytics or other digital marketing platforms.Knowledge of agile marketing methodologies and practices.Experience with A/B testing and experimentation tools.German language skills.Please send us your CV in English.
Contact:
Regan Lottering, LinkedIn

#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in? - Welcome at Infineon Technologies Business Solutions in Porto! -
Infineon Technologies Business Solutions is a vibrant global hub, driven by diverse talents and an operational culture of excellence, in a privileged geographic location. The team of more than 25 nationalities works together in a dynamic, diverse and inclusive environment. We lead innovation and digital transformation, shaping the future of Infineon Technologies. At the heart of everything we do, people matter most. Our ultimate goal is to craft a unique experience for both our customers and employees.

At our site you will find a range of diverse teams that have built a reputation for delivering high-quality services for all Infineon in Finance, Procurement, Human Resources, IT, Audit, Legal, Compliance, Business Continuity and Sustainability, Cyber Security, Communication, Corporate Supply Chain Logistics and Sales & Marketing. Porto is a powerhouse of ideas and solutions, a key player in the global company's puzzle, delivering specialized services and innovative solutions.

Together, Infineon Technologies Business Solutions will continue to shape the future, driving innovation and excellence for years to come.

At Communications & Public Policy (CP), we strengthen Infineon's position as the world's leading semiconductor manufacturer for energy systems and IoT, targeting our internal and external stakeholders. Thereby, we significantly contribute to the company's vision of driving decarbonization and digitalization together.
In short, as a global CP team, that operates at all of Infineon's major sites around the world, we strengthen Infineon's reputation and internal identification. In an increasingly challenging economic, technological and political environment, we make Infineon's key role in innovative semiconductor technologies visible and create confidence in a sustainable future.

We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant's experience and skills.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.
Click here for more information about Diversity & Inclusion at Infineon.
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