Tock's marketing team is looking for a B2B Performance Marketing Manager to help us achieve our goals of building brand awareness and driving new customer acquisition.The marketing team's mission is to communicate the value that Tock provides to the hospitality industry, engaging and expanding our customers through story-telling and customer-centric marketing programs. We are a dynamic team that excels at creative ingenuity to achieve results.As an important member of the B2B growth marketing team, you will build a digital marketing strategy and accelerate new customer acquisition through paid and organic digital channels. You will develop tests to improve conversion rates, build reports, track results, analyze paid media reporting, and improve campaigns to create efficiency.You will report directly to the Senior Manager, Growth Marketing and your workplace type may be hybrid or remote.You'll Get To…Be the primary owner for managing Tock's acquisition marketing channels and programs which include; SEM, programmatic, content syndication, paid social, direct buy/co-marketingWork in collaboration with the Senior Manager, Growth Marketing as well the Creative and Sales teams to coordinate demand generation strategy development activitiesOversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategiesManage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user dataPartner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programsManage digital marketing budget and demonstrate a deep appreciation for spend effectivenessAnalyze channel, campaign, and program performance to identify optimization opportunitiesDeliver campaign results to leadership and other team members, explaining the drivers of over/underperformanceInform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting optionsEnsure campaign tracking and reporting dashboards are up to dateMonitor organic search and make recommendations on how to improve resultsWho We're Looking For5+ years of related, hands-on experience in B2B demand generation or paid acquisitionAdvanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategiesExperience with programmatic, display and content syndication vendorsProject management skills and attention to detailExperience making data-driven decisions while managing changing prioritiesExperience using tools like Google Analytics and LookerModerate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce.comUnderstanding of multi-touch attribution models and data idealDesire to build knowledge around marketing principles, media strategies, and implementation tacticsExperience managing large media budgets and multi-channel paid marketing campaignsExperience implementing campaigns with speed and efficiencyBenefits & PerksA choice between medical plans with 100% covered premiumsFlexible paid time off401k with employer matchPaid parental leaveFertility and adoption benefitsEducation reimbursementPretax commuter benefitsEmployee Assistance ProgramCharitable donation match6 Global Employee Resource Groups (ERGs)Cash Compensation Range: $97,000 – $125,000 USDThe base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Tock employees are eligible to receive equity in the company as part of their total compensation.Tock's GrowthAwarded Fast Company's "Most Innovative Companies" in 2021Awarded Built In's "Best Places to Work" in 2020, 2021, 2022, and 2023Awarded America's Hottest Brands of 2020 by AdAgeWon Chicago Tribune's "Game Changer" Award for industry innovationReached a global customer base of 30 countries operating in 200+ citiesProcessed over $1 billion in prepaid reservationsNamed one of 2019's 50 Startups to WatchFeatured in: New York Times, Bloomberg, GQ, Vice, Wired, Food & Wine, Eater, Skift Table, Chicago Tribune, Crain's Chicago Business, New York Post, and moreAbout TockTock is the all-in-one system for reservations, takeout, delivery, and events. We are changing the way restaurants, wineries, and culinary event organizers run their business and how guests explore, discover, and book at these places all around the globe.About SquarespaceSquarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.Our CommitmentNot only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Tock, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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