.Tock's marketing team is looking for a B2B Performance Marketing Manager to help us achieve our goals of building brand awareness and driving new customer acquisition.The marketing team's mission is to communicate the value that Tock provides to the hospitality industry, engaging and expanding our customers through story-telling and customer-centric marketing programs. We are a dynamic team that excels at creative ingenuity to achieve results.As an important member of the B2B growth marketing team, you will build a digital marketing strategy and accelerate new customer acquisition through paid and organic digital channels. You will develop tests to improve conversion rates, build reports, track results, analyze paid media reporting, and improve campaigns to create efficiency.You will report directly to the Senior Manager, Growth Marketing and your workplace type may be hybrid or remote. You'll Get To… Be the primary owner for managing Tock's acquisition marketing channels and programs which include; SEM, programmatic, content syndication, paid social, direct buy/co-marketing Work in collaboration with the Senior Manager, Growth Marketing as well the Creative and Sales teams to coordinate demand generation strategy development activities Oversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategies Manage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user data Partner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programs Manage digital marketing budget and demonstrate a deep appreciation for spend effectiveness Analyze channel, campaign, and program performance to identify optimization opportunities Deliver campaign results to leadership and other team members, explaining the drivers of over/underperformance Inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting options Ensure campaign tracking and reporting dashboards are up to date Monitor organic search and make recommendations on how to improve results Who We're Looking For 5+ years of related, hands-on experience in B2B demand generation or paid acquisition Advanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategies Experience with programmatic, display and content syndication vendors Project management skills and attention to detail Experience making data-driven decisions while managing changing priorities Experience using tools like Google Analytics and Looker Moderate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce
