.We are not actively hiring for this role at the moment. However, this is a Talent Pool initiative designed to gather top talent in anticipation of future opportunities. We're building the future of advertising and are looking for the minds to help us do it. As a valuable member of Darkroom's unique Performance Marketing team, you'll be given the opportunity to specialize in data analysis, performance creative management, and/or media buying, depending on YOUR skills and preferences! Essential to the growth of our clients' businesses, Darkroom Performance Marketing Managers are excellent communicators, proficient in advertising and marketing principles. The right candidate should be equally comfortable in a strategic position and an executional one when it comes to planning, building, and deploying paid media campaigns. This is a fully remote role. This role supports teams working in US Eastern Standard/Daylight Time and should be flexible to support and work in these times. What you'll do: Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns. Conduct thorough brand and website audits to understand our clients' key value proposition, core products, brand aesthetic and identify opportunities to successfully market them and make them stand out in the marketplace. Conduct competitive research to ensure success in the ad space and new acquisition audience targeting. Manage between 5-10 paid media accounts (including but not limited to: Facebook/Instagram Ads, Google/YouTube Ads, LinkedIn Ads, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $25,000 - $1M. Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase our clients' revenues month-over-month and solve for attribution. Understand important KPI and industry-wide benchmarks throughout all steps in the e-commerce marketing funnel. Implement real-time and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms. Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections. Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results. Understand digital marketing best practices and readily contribute to overarching marketing strategies to ensure client success across the board - even if it's paid media adjacent or outside of channel control
