Marketing & Growth · Porto (Headquarters) · Hybrid Remote
Paid Media Marketing ExecutiveLooking for a huge growth opportunity in Paid Media Marketing, with broad market, performance analysis and results ownership, in a very dynamic team and challenging market environment? We usually respond within a week
Infraspeak - Dawn of a New Era! Our vision forintelligence, together with an ever-ending search forpersonalization, makesInfraspeaka uniqueIntelligent Maintenance Management Platform (IMMP)that helps thousands of teams every day.
We make our customers' life much easier. They can do more with their current resources; they deliver what's expected from them. They reach their goals. Why? Because our platform truly reflects our motto:Be a Source of Good Life! The time of software being just a repository of information is clearly over. That's why Infraspeak is not just a system of records. It's asystem of intelligencethat collectsdataand transforms itinto real actionsby using state-of-the-art technology and making it accessible to teams of all sizes.
Ourintelligent platformworks for our customers toovercometoday'schallengesand future-proof their operation. Yes, the future: no matter how it looks!
We were proudly born inPorto, Portugal,totheworld. We are a fast-growing company that partners with customers from Asia to Europe to Africa to the Americas and builds with some of the world's most relevant investors.
We say that we havelimited resources–– we all do, right? –– butunlimited ambitions. Come help us grow and chase bigger wins!
We believe in meritocracy, holacracy and ownership.We believe that only great teams can build great products –– and customers are part of our team.We believe happiness is in the path, not at the end of it.For us, simplicity is the ultimate sophistication –– thanks, Leo da Vinci!What are we looking for? We are looking for a Performance Marketing Executive to integrate our Inbound Marketing team and help us develop, manage and continuously optimise a paid acquisition strategy that drives the inbound pipeline by delivering the right messages to the right accounts at the right times.
Performance Marketing Executive responsibilities include developing comprehensive paid media strategies to reach qualified accounts, creating and monitoring PPC campaigns across multiple channels, and analysing conversion data to optimise strategy and decision-making.
Ultimately, you'll manage paid media channels, generate and capture demand among key accounts in our industry, and increase inbound pipeline generation in key markets.
What will you do? Plan, develop, and implement comprehensive paid media strategies to generate demand, drive traffic and acquire qualified leads via Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.Create and monitor performance campaigns (KPIs, bid strategies, targeting, budget).Align with the Content & SEO team to ensure consistent and impactful messaging across communication channels.Work with the creative team to define and analyse paid media campaigns' structure, message and general visual feel.Track and manage analytics concerning channel performance with KPIs for our core markets.Create and execute tests and experiments aligned with our CRO team.Research and analyse CRM data to qualitatively understand market trends, lead/deal information and other information to drive decision-making, strategic direction and action plans.What do we expect from you? Proven experience in creating, implementing and managing paid media campaigns for international B2B SaaS brands or similar in the UK&I markets.Proficiency with web analytics tools (e.g. Google Analytics) and full-funnel reporting (e.g. Hubspot, Salesforce)Deep understanding of Demand Generation, Lead Generation and Account-Based Marketing strategies in a small and technical B2B niche.A data-driven mindset and the ability to analyse performance data and craft insightful dashboards to inform yourself and the team of campaign success.A good dose of creativity, strategic vision, and critical and lateral thinking when trying to reach our target audience.The willingness to research and maintain up-to-date knowledge in specific markets to drive decision-making and help adapt our messaging.Process orientation and project management skills.A great sense of autonomy, organisation, and teamwork.Great time-management skills and the ability to prioritise task backlogs.The curiosity to research new topics and learn new things every day.Good written and verbal communication skills.A positive mindset and a good sense of humour.What do we offer? Flexible working hours and remote-friendly culture.Competitive salary and perks.Modern office with everything you need, located in central Porto.A startup environment, where you will see the company (and yourself) grow beyond a dozen people to a worldwide reference in the field (some people call it ambition, we call it focus).A balanced work environment where you will have autonomy, responsibility, ownership, and freedom to make mistakes and to learn from them.Regular events to promote knowledge sharing and team engagement. As long as everyone completes their tasks and meets their deadlines, there's no need for rigid schedules. Enjoying life is part of the process! Work from… anywhere Feel free to work from home, your favourite coffee shop, or even the middle of the street while cars honk at you. The possibilities are endless!
Monthly perks budget Every Infraspeaker has a budget they can spend on new work gadgets, personal development or just to improve their quality of life. Choose wisely!
Free snacksAbout InfraspeakBrought to you by Facility Management Geeks in theSource of a good life. Founded in 2015
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Marketing & Growth · Porto (Headquarters) · Hybrid Remote
Paid Media Marketing ExecutiveLooking for a huge growth opportunity in Paid Media Marketing, with broad market, performance analysis and results ownership, in a very dynamic team and challenging market environment? Loading application form
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