New Channels Senior Analyst

Sword Health is on a mission to free two billion people from pain as the world's first and only end-to-end platform to predict, prevent and treat pain.  Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures. Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we've also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we're looking for individuals with passion, commitment, and energy to help us scale our impact.  Joining Sword Health means committing to a set of core values, chief amongst them to "do it for the patients" every day, and to always "deliver more than expected" on behalf of our members and clients. This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all. We are expanding our growth initiatives beyond traditional email and direct mail channels to drive enrollments through innovative marketing approaches. This Senior Analyst role is crucial in defining, executing and optimizing  new strategies that will enhance our member acquisition and engagement across multiple touchpoints. This role reports directly into the growth leadership team, this position will be instrumental in implementing and refining the entire user experience, from the first interaction to completed enrollment. We need an analytical and execution-focused individual who can translate big-picture strategies into actionable plans and dive deep into the details, dialog, and member experience to drive meaningful growth. We're seeking a New Marketing Channels Senior Analyst to support our expansion into diverse marketing channels and optimize the end-to-end user experience. The ideal candidate will have strong experience in digital marketing, excellent analytical skills, and the ability to execute and optimize strategies across the entire user journey.
\n What you'll be doing:Streamline campaign execution and data management;Manage and optimize ad operations across multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, and emerging channels;Develop and maintain data pipelines between various martech tools to ensure seamless data flow and accurate reporting;Execute multi-channel marketing campaigns, leveraging martech tools to ensure efficient deployment and tracking;Implement A/B testing strategies using tools like VWO or Optimizely to continuously improve campaign performance;Utilize advanced audience segmentation and targeting capabilities within ad platforms to maximize campaign effectiveness;Develop comprehensive dashboards and reports using tools like Mixpane and  Google Analytics to provide actionable insights;Conduct in-depth analysis of campaign performance, user behavior, and conversion funnel to identify optimization opportunities;Use tools like Hotjar and FullStory to gain qualitative insights into user behavior and experience;Work closely with the growth leadership team as a thought partner in developing and refining martech and ad ops strategies;Collaborate with creative teams to ensure ad assets are optimized for various platforms and align with technical requirements;Partner with the product team to implement and track on-site events using tools like Segment or Google Tag Manager;Stay up-to-date with the latest martech and ad ops trends, tools, and best practices;Proactively identify and evaluate new marketing technologies that could enhance our capabilities;Contribute to the development of best practices and standard operating procedures for martech and ad ops within the organization. What you need to have:Bachelor's degree in Marketing, Business, Computer Science, or a related field;Experience in a high growth startup / scale-up is a big plus;3-5 years of experience in digital marketing, with a focus on martech and ad ops;Proven experience managing and optimizing campaigns across multiple digital channels (e.g., Google Ads, Meta Ads, LinkedIn Ads);Strong proficiency in marketing analytics tools (e.g., Mix Panel, Google Analytics, Adobe Analytics);Solid understanding of tag management systems (e.g., Google Tag Manager);Excellent problem-solving skills and attention to detail;A hands-on, "doer" mindset, with the ability to be deeply involved in both strategy and execution. What we would love to see:Experience with customer data platforms (CDPs) and data management platforms (DMPs);Proficiency in programming languages such as Python or R for data analysis;Experience with A/B testing and conversion rate optimization tools (e.g., VWO, Optimizely);Previous experience in a B2B2C environment. To ensure you feel good solving a big Human problem, we offer:A stimulating, fast-paced environment with lots of room for creativity;A bright future at a promising high-tech startup company;Career development and growth, with a competitive salary;The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;A stimulating environment with room for creativity;A flexible environment where you can control your hours (remotely) with unlimited vacation;Access to our health and well-being program (digital therapist sessions);Remote or Hybrid work policy.
\n*Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal. US - Sword Benefits & Perks: • Comprehensive health, dental and vision insurance* • Equity shares* • Discretionary PTO plan* • Parental leave* • 401(k) • Flexible working hours • Remote-first company • Paid company holidays • Free digital therapist for you and your family *Eligibility: Full-time employees regularly working 25+ hours per week Portugal - Sword Benefits & Perks: • Health, dental and vision insurance • Meal allowance • Equity shares • Remote work allowance • Flexible working hours • Work from home • Unlimited vacation • Snacks and beverages • English class • Unlimited access to Coursera Learning Platform *US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.* SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.