"Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.
RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with:
Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)
Build affinity and understanding of the Red Bull brand and products within your network.
Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.
Deliver excellence with Red Bull's premium brand image in all activities and execution.
Know your territory like the back of your hand.
Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)
Build and maintain long-lasting collaborations with key stakeholders.
Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
Measure success by diligently tracking, analysing and reporting on performance and areas of growth and opportunity.
Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull's brand image and to offset money.
Attendance on key 3rd party and Red Bull events.
Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.
EXPERIENCE Your areas of knowledge and expertise that matter most for this role:
Sales experience preferred. Previous experience working in the hospitality, night-life and/or FMCG industry preferred. Basic market knowledge and integration into local On Premise industry and community is beneficial. Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment. Strategic, innovative, commercially aware (shows understanding of sales and finance processes). Strong planning, prioritization and organizational ability. Strong analytical ability (analyse sales and customer data). Ability to work flexible hours (including nights and weekends). Basic working knowledge of IOS and MS Office. Driver license "B" category. Bachelor's degree preferred or experience in lieu of degree Portuguese and English Travel 40-50%
