For which tasks (responsibilities)? Strategic Planning & Execution: Develop and execute 360-degree media plans that align with business goals and maximize ROI.
Media Buying & Campaign Management: Oversee media buying across multiple platforms and manage vendor relationships to optimize campaign execution.
Audience Insights & Data Analysis: Analyze audience data and campaign performance metrics to inform and optimize targeting strategies.
Budget Management: Manage and optimize campaign budgets to ensure efficient allocation and financial accountability.
Document Templates & Best Practices: Create and maintain media plan templates and documentation aligned with industry standards.
Cross-Functional Collaboration: Collaborate with internal and external teams to ensure campaign alignment and integration.
Market & Seasonal Expertise: Leverage deep knowledge of the U.S. market, seasonal trends, and Amazon's platform for campaign success.
What kind of professional are we looking for? Experience: Minimum 5 years in digital marketing, with agency and e-commerce experience.
International Experience: Prefer experience in U.S.-based foreign agencies and companies.
Technical Skills: Proficient in media planning tools, audience data platforms, and Amazon's advertising system.
Analytical Skills: Strong ability to generate actionable insights from performance marketing metrics.
Communication Skills: Excellent communication skills for presenting complex information clearly.
Networking: Established industry connections to access exclusive data and systems.
Project Management: Ability to manage multiple campaigns and ensure timely, budget-compliant delivery.
Preferred Qualifications:
Education: Degree in Marketing, Business, or related field.
Certifications: Relevant digital marketing certifications (e.g., Google Ads, Facebook Blueprint, Amazon Advertising).
Multichannel Experience: Proven experience with integrated PR, BTL, and digital campaigns.
Adaptability: Ability to thrive in fast-paced, global environments.
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