Marketing Strategist PortugalPosition SummaryMarketing Strategist will be accountable for the overall brand strategy implementation, the campaign co-creation with the Customer Experience Strategist, and ensure measurement and success of the brand strategy and campaigns. Responsible for ensuring quality, innovative materials needed for the brand strategy and campaigns and to track the use, aligned with global content processes ensuring audience impact. Will ensure the monitorization of the adoption ladder and specific actions to advance customers through the sales funnel. Also, segment the customer around message preferences, channels adoption, potential, etc.Key ResponsibilitiesKey member of the cross-functional team & works closely with the cross-functional brand team (Marketing – Sales – Medical Affairs) to co-develop high-quality campaigns, actions & content that aligns with the brand objectives, customer needs, and regulatory requirements.Collaborate closely with the Brand Lead and the Customer Experience Strategist to ensure the smooth implementation of campaigns aligned with the strategic brand plan.Utilizes an omnichannel, personalized approach to create, edit, and review scientific content for marketing and disease awareness campaigns, such as detail aid, brochures, websites, videos, and social media posts, etc. This includes finding creative ways to increase the effectiveness of the message and create a great customer experience.Collaborate with the whole cross-functional team (including sales representatives & customer experience strategist) to ensure campaigns & related user journeys are fitting customer needs, guaranteeing all content is written in a clear, concise, and engaging manner that is appropriate for each target audience.Ensure efficiency in content creation, working closely with global roles and external media agencies for the creation and adaptation of promotional materials and localizing global campaigns, assuring a lean content reutilization approach.Work closely with our content production team to ensure creation and delivery of accurate, effective content for all supported channels. Collaborate with stakeholders for content approvals. Act as the main contact point to understand how content can support product launches, business goals, and priorities. Turn business goals into content solutions.Stay up to date with the latest developments in communication and marketing trends to ensure that all content is relevant and impactful and is ready to ensure innovation, close to the Customer Experience Strategist in the Brand Planning. Identify opportunities to optimize content using data, industry best practices, and experimentation.Drives tradeoffs discussions depending on KPIs and success of different campaigns and tactics.Works closely with BI&A teams to use advanced analytics to inform/refine tactics.Collaborate with medical, regulatory, compliance, and legal departments to ensure that all content is in line with applicable requirements and guidelines.Manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines.Brand Manager will define and execute campaigns that allow achieving brand objectives setting for all team members.Required Qualifications & ExperienceWinning mindset.Familiarity with a range of customer journeys (HCP, Patient, Payor) and able to build strategic content plans and analyze user data.Able to deliver against commercial and broader performance objectives.Experience in promotional material creation with an interest in marketing and disease awareness.Influential, collaborative, and project management skills.Experience in project management and product launch.Budget management experience.Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from BI&A teams into actionable tactics.Mastery of customer strategy, content production, digital, etc.High Fluency in English.Experience in sales would be a plus.Key competencies desiredCustomer-oriented mindset.Adopts a customer-focused mindset.Deeply understands customer journeys and experiences across all customer types (HCP, Patients, Access customers).Demonstrates the ability to deliver on customer needs and optimize customer experience.Exhibits genuine care for customers.Scientific expertise (nice to have)Has deep knowledge of TA/product, clinical landscape.Understands regulatory guidelines and landscape.Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data.Functional excellenceHas expert knowledge of key processes and capabilities within a Function (i.e., Access, Commercial, Medical).Has experience managing a P&L, integrated P&L experience (nice to have).Ensures the best of BMS capabilities are brought to customer engagement.Use of evolving technology to be able to provide a better user experience for customers.Identifies industry trends and improves Functional capabilities.Analytical fluencyDemonstrates strong analytical skills and the ability to interpret insights from data and analytics.Drives sophisticated analytics, along with CMOs to understand customer segments and provide input into customer journeys.Ensures Maintains a robust set of metrics / KPIs in partnership with Customer Experience Strategist to track omnichannel campaign performance and ensure a feedback loop to inform ongoing omnichannel strategies.Teamwork/agileFosters a collaborative environment and creates a strong rapport to effectively partner with cross-functional stakeholders.Orchestrates flexible and agile campaigns.Demonstrates the ability to work in agile processes.Embraces changes and leads on new ways of working.Holds integrity and good judgment in navigating compliantly in accordance with BMS policies and procedures.Leadership/enterprise mindsetWinning mindset.Demonstrates a product orientation.Demonstrates the ability to drive organizational performance.Demonstrates an ability to influence the matrix organization.Demonstrates a problem-solving mentality, the ability to work cross-functionally to solve problems.Demonstrates the ability to work in agility and to test, measure, and escalate solutions.Understands all customers.
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