Marketing Specialist - LOYALTY AND REWARDS We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - LOYALTY AND REWARDS.
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone's day, and this is just part of our story. We're a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We've made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Manage Loyalty Programme Implementation: Support the management, development and execution of FedEx Rewards across multiple European markets, ensuring that the programme continues to provide engaging, value-driven experiences and rewards for customers while meeting business goals. Identify opportunities and campaigns to drive new member registrations and reward redemptions.
Cross-Functional Collaboration Across Markets: Work closely with teams in different European markets to ensure the loyalty programme is effectively implemented and tailored to local market needs. Collaborate with marketing, legal, finance and sales teams across regions to ensure a unified approach to programme design and execution. Identify new markets for programme expansion and support any proposals with an ROI assessment.
Go-to-Market: Develop and create the campaigns, assets and collateral required to support the management, promotion and expansion of the programme.
Programme Enhancements: Work with the Programme owner to identify improvements to the reward journeys, bonus offer strategy, reward catalogues and member experience.
Scheme Management: Proactively monitor rewards and points redemption rates to manage customer engagement and take corrective actions as appropriate.
Ensure Compliance with EU Regulatory and Legal Frameworks: Collaborate with legal and compliance teams to ensure all loyalty programme activities, including data collection, storage, and customer communications, adhere to EU regulations such as GDPR, data privacy, and consumer protection laws.
Budget Management: Support the budgeting process ensuring efficient allocation of resources, controlling expenses, and tracking program ROI to align with overall business objectives.
What do you bring with you:
3+ Years of Experience in Loyalty and Rewards Programs: A minimum of 3 years of experience managing or supporting loyalty and rewards programs, particularly within a multi-market, cross-functional, and regulatory-sensitive environment.
Cross-Functional and Cross-Market Collaboration: Proven ability to work across various teams and markets, ensuring loyalty programs are localized, legally compliant, and aligned with regional customer preferences. Strong coordination and communication skills to manage stakeholders across different regions.
EU Regulatory Expertise: In-depth understanding of the EU regulatory landscape, including GDPR, data privacy, and consumer protection laws, with hands-on experience ensuring that loyalty programs comply with these regulations across European markets.
Budgeting and Financial Planning: Strong experience in managing program budgets, including financial forecasting, expense tracking, and ensuring ROI through efficient program execution and resource management.
Legal and Compliance Collaboration: Ability to work closely with legal and compliance teams, ensuring that all program elements—such as data privacy, incentives, and customer communications—are legally compliant and risk-free.
Degree in Marketing, Communication, or a related field.
Experience in (online) marketing is desirable.
Demonstrated experience of project and event management.
Excellent verbal and written communication skills.
Good PC & Microsoft Office skills.
What do we offer:
Attractive compensation package
Training to get you started and on-the-job learning opportunities
Extensive learning resources to further develop your skills and knowledge
Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
Employee Assistance Program for you and your family in difficult life situations
Employee reduced-rate shipping
Great career opportunities
FedEx is one of the world's most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we're ready to invest in your development. Join FedEx.
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all.
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