Description: Acolad is an international leader in language and content solutions, services, and technologies. Represented by the brands Acolad, TextMaster and Ubiqus, the group is present in 25 countries and has a network of over 2,500 internal experts worldwide and +20,000 external linguists. At Acolad, every position is key to our global growth: we know that we will only succeed if our people succeed. Joining Acolad means a unique opportunity for professional development through a collaborative global environment that promotes talent and creativity. We are continuously looking for new talent (like you!) to support our mission to drive growth and innovation across some of the world's leading brands. We are seeking a Marketing Program Manager for Acolad Life Sciences. As a Marketing Program Manager , you will be at the forefront of our marketing initiatives , responsible for planning, executing, and optimizing programs that drive brand visibility, engagement, and growth .
You'll collaborate with cross-functional teams to develop and execute marketing strategies, ensuring that our programs align with our business goals and resonate with our target audience.
Your creative mindset and data-driven approach will be instrumental in shaping our marketing programs for success.
Main responsibilities Develop and execute marketing programs to enhance awareness of Acolad's brand and its value-added services within the industry. Manage the demand gen strategy, encompassing events, account-based campaigns, and digital initiatives aimed at targeted engagement and lead generation. Oversee end-to-end event planning and logistics, ensuring exceptional event experiences and measurable return on investment (ROI). Provide detailed reporting on event and campaign performance, analyze results, and suggest enhancements for future initiatives. Manage client contact databases, personalize direct mailing campaigns, and foster positive relationships with both current and potential clients. Utilize Salesforce to monitor lead progression, gather feedback, and adjust plans to meet targets effectively. Execute channel marketing campaigns to broaden outreach and impact. Oversee budget and ensure timely execution of programs Stay abreast of industry trends and market dynamics. Requirements: 3+ years of experience in B2B field marketing (Life Sciences or regulated industries are a plus) Proven track record of developing and executing successful B2B marketing programs that generate leads, accelerate pipeline, and increase brand awareness Familiarity with different marketing channels and techniques: events, paid advertising, emailing, inbound and content, SEO, social media, partnerships, etc. Strong analytical skills and the ability to prioritize tasks. Experience with marketing automation and CRM systems (Hubspot and Salesforce are a plus) Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams. Strong project management skills, with the ability to manage multiple programs simultaneously. Fluent in English (spoken and written). Other languages will be valued. Knowledge of North American and EU markets. Familiarity with APAC markets is a plus. Growth-driven mind-set. Benefits: Possibility to work from one of our offices in Portugal, North America, UK, Ireland or Spain A unique opportunity to work interact with worldwide markets (NA, Europe, APAC) A fast-growing company with a multicultural environment. Hybrid work model with 2 out of 5 days home A competitive salary and performance-based bonus A fun, collaborative and creative team of 30+ experienced marketing professionals.
