Marketing Performance Analyst page is loaded Marketing Performance Analyst Apply remote type Hybrid Working locations Maia, PT time type Full time posted on Posted 30+ Days Ago job requisition id 12759 This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.
At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity – it's how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises – to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.
Purpose of Role
The Marketing performance analyst is accountable for all aspects of our defining, testing and measuring the performance and productivity of the marketing team and campaigns to drive a measurable marketing contribution in our global order intake and revenue realisation. The post holder will be integral in the establishment and setting of targets and goals for all campaigns and the overall marketing plan. The postholder will work closely with (and deputise for) the Martech manager and the BI team, to ensure dashboards and performance is regularly reported and shared across the Marketing & commercial stakeholder community.
The Marketing performance analyst will work closely with the entire global marketing team to deliver marketing leading performance for our customers. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.
Main Responsibilities: Defining, implementing, measuring and analysing results of the execution of the strategic and tactical marketing plans as well as tools and processes at the regional and global levels and present in the form of dashboards to demonstrate ROMI and efficiency.Define and report on all campaigns and activity and identify tactical optimisation opportunities for team members such as the measurement of granular and channel-specific marketing activities, such as the daily average click-through rate of email campaignsSupport overall strategic planning for the marketing functions, with the measurement of broad marketing goals, such as brand awareness or customer segment attribution modelling.Improve buy-in and adoption of marketing metrics across the business, to encourage the marketing team to think about how marketing measurement methods inform and potentially enhance their decisions and the success of the business.Mapping out of current and potential measurement methods to support your team with business case with a range of tactical and strategic measurement techniques to be deployed and evaluated.Providing actionable insight to internal stakeholders including acting with needed authority as the voice of marketing within the BI group at HBK to help influence and develop company wide solutions for business data analysis.Build strong relationships with regional Sales as well as other cross function departments like Product Management, Customer Care, and Finance aligning with overall goals of HBKExpectations for all employees Always adhere to company policies and proceduresComply with any reasonable requests within level of capability, including any training that the company may request you to attend or performProactively support a safety-first culture. Constantly striving to improve the health, safety and environment of your work area and colleagues with issues escalated immediatelyStrive to achieve the philosophy of "Right First Time" for each decision and process you're engaged in with issues escalated immediatelyEnsure a lean approach to all business processes, with the ethos of making tomorrow better than today at the heart of everything we doDemonstrate the company values, Be True, Aim High, and Own It and foster development of the One HBK company culture, encouraging values-based behaviours and promoting best practicesProfessional Qualifications / Experience A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferredPrevious experience of working with technical B2B company or a production, manufacturing or technical environment would be helpful Key Competencies Strong skills with Microsoft Excel and PowerBI; SAP, SalesForce and SQL experience a plus.Strong analytical and quantitative skills required, with a finely tuned commercial judgment, problem solving and decision-making skills.Deep organisational skills and ability to manage diverse stakeholders in a fast-paced, deadline driven environmentExcellent presentation skills combined with an aptitude for business developmentAbility to think critically and propose technical and functional solutions for multiple stakeholdersProven ability to work creatively and analytically in problem-solving scenarios.Ability to work within monthly and weekly deadlinesPositive motivator with strong team building skills that help tie together our sales and marketing initiatives. Join Our Community Search open positions that match your skills and interest. We look for passionate, curious, creative and solution-driven team players
We invite you to share your details with us today! We will be in touch to discuss potential opportunities with you.
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