.The Marketing Operations Analyst oversees the reporting, analysis and insights that inform and optimize Infovista's global marketing strategy. This person tracks leads through all digital platforms with particular attention to the Marketing Funnel and Sales Pipeline to ensure customer satisfaction and marketing attribution. This role also includes process refinement and driving continuous improvement within the marketing organization.The Marketing Operations Manager owns data integrity across all marketing-related platforms along with selecting, implementing, and fine-tuning Infovista's MarTech stack. You will work closely with multiple areas of the company, mainly with Sales Operations, Sales Managers, Marketing Strategy and IT & Operations, to deliver efficiency and effectiveness by bringing new business capabilities with our people, processes, and tools. Responsibilities MarTech and data governance: · Own and manage marketing data and ensure alignment with relevant corporate data initiatives, including acquisition and enrichment strategies.· Explore enterprise data sets to discover relevant data to inform product strategy and go-to-market direction; Perform segmentation and analysis of prospect and customer groups.· Manage MarTech strategy and execution, as well as contractual relations with 3rd parties. Marketing Operations: · Establish and maintain scalable processes that ensure best practices in campaign and lead management and ensure training and adoption by users.· Produce ongoing analytics delivery to provide marketing and sales with insights for better decision-making.· Participate in development and management of budgeting/financial planning and analysis to accurately track Marketing ROI and attribution. Marketing Campaigns: · Drive optimization of conversion in the funnel, including audience segmentation, lead assignment, nurture programs, lead scoring, and account-based marketing programs.· Boost Marketing Team dynamics by identifying bottlenecks in workflows, streamlining processes to improve overall team efficiency and organizing cross-functional knowledge sharing sessions.· Create and maintain appropriate marketing key performance indicators and ROI models for marketing campaigns and out-of-campaign activities to determine effectiveness.· Develop dashboards and standardized reports to provide ongoing insight to marketing stakeholders, then work to ensure utilization and adoption of reporting by these stakeholders. Profile Experience · Bachelor's degree in marketing, business, economics or related field.· 5+ years of experience in digital marketing or project management with a focus on operations.· Proficiency in both HubSpot and Salesforce and good understanding of latest tools and technology trends.· Experience owning budget and integrating an end-to-end MarTech stack strategy (Drupal experience a plus).· Strong analytics and reporting background (Salesforce Analytics, Google Analytics, Search Console)
