Job Description About This Role The Marketing & Market Access Trainee is responsible for understanding and learning about Marketing programs targeted towards physicians, nurses, and other healthcare professionals, as well as supporting the development of Value & Access (V&A) programs aimed at hospital pharmacists.
Furthermore, he/she will enhance self-skills by actively contributing to the design and delivery of impactful marketing strategies and aligned, innovative tactical programs, all within a defined budget for a designated set of products.
In addition, the trainee will support the implementation of initiatives and contribute to maximizing the V&A strategy.
Moreover, the trainee will recognize the value of external stakeholders by assisting in the development of close relationships and collaborative projects with Key Opinion Leaders across both MS and Rare Diseases areas.
Similarly, he/she will comprehend the importance of effective communication with the field force, driving business results by enhancing their performance through the implementation of tactical plans.
Additionally, the role involves providing full support for the omnichannel strategy across all brands, ensuring the seamless delivery of operational requirements.
Lastly, the trainee will master Biogen's key management software systems and contribute to the successful execution of all related activities.
What You'll Do Acquire knowledge on strategic market planning analysis by learning how to identify foreseeable threats to avoid and opportunities to pursue, environmental analysis, customers engagement, product features on which the business will compete, market segmentation and positioning analysis Learn how to take the strategy into tactics through campaigns, marketing materials, national projects.
Coordinate events at congresses and other meetings.
Manages the annual budget according to guidance and affiliate objectives.
Provide full support on the implementation of business activities by mastering the internal systems and the Compliance requirements.
Make a close collaboration with the field force by identifying and delivering added value to their daily needs.
Collaborate on the definition and implementation of the omnichannel activities across all brands (eg: Biogen Linc contents, VAEs, Broadcast emails, field force materials, etc) and learn how the digital strategy is implemented Understand the V&A concepts and contribute to the development of V&A strategies for new and existing therapies.
Support the preparation of value dossiers and other V&A field materials and acquire knowledge on this field!
Support the coordination of V&A events at Congresses and other meetings.
Support the management of the V&A annual budget according to guidance and affiliate objectives.
Qualifications Who You Are You are a dynamic, highly motivated individual ready to kick-start your career with a unique opportunity to work across Marketing and Value & Access in the pharmaceutical industry.
With a background that blends intelligence, strong communication skills, and a methodical approach, you bring a fresh perspective and a keen eagerness to learn.
Required Skills Bachelor's degree in Pharmaceuticals / Life Sciences, Marketing or other relevant area.
At least 1 year of experience on sales or marketing management preferably in the Neurology/CNS field.
Experience or ability to learn CRM analysis and omnichannel activity implementation.
Hands-on experience or aptitude for using digital tools like CRM systems, Veeva, and omnichannel platforms.
Ability to perform regular CRM analysis and track performance metrics to inform strategies.
Proven ability to work effectively with cross-functional teams, including Commercial, Medical, and V&A teams.
Analytical mindset to identify, propose, and implement innovative solutions in marketing and digital strategy.
Commitment to acquiring knowledge in marketing, omnichannel strategies, and pharmaceutical brand management.
Additional Information Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit.
As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact.
Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.
Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission.
Caring Deeply.
Achieving Excellence.
Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.
We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
Read on to learn more about our DE&I efforts.