RhoLabs.io is seeking an experienced and hands-on Marketing Growth Lead to drive user acquisition, engagement, and retention in the crypto space. This role is focused on executing high-impact growth strategies, particularly in Web3 and derivatives trading ecosystems, while attracting the right audience and building strong partnerships. The ideal candidate will have experience with traders, KOLs (Key Opinion Leaders), exchanges, and community campaigns.
This is a highly execution-focused role, requiring direct involvement in growth initiatives and campaigns, not just team management. The position involves working closely with the executive team, primarily based in Lisbon and London, with a preference for candidates located in Lisbon.
ResponsibilitiesDrive Growth Initiatives: Develop and execute user growth campaigns with a focus on attracting the correct audience, particularly traders, institutional traders and crypto users.Campaign Execution: Be hands-on in managing Web3-focused marketing initiatives, such as community campaigns, Point Programs, Airdrops and incentivized user acquisition strategies, Co-promotions with exchanges and trading platforms.Community and Partnerships: Build and engage a vibrant community of users and influencers while establishing strategic partnerships with professional trading firms, hedge funds, KOLs, and exchanges.Web3 Marketing Expertise: Utilize Web3 tools and methods, including bounty programs, events, and collaborative marketing efforts.Data-Driven Optimization: Set KPIs, analyze campaign performance using analytics tools, and adjust strategies to maximize impact.Execution-Focused Role: Actively contribute to the hands-on execution of campaigns, working directly on deliverables rather than delegating to a team.RequirementsProven Track Record: Demonstrated success in bringing DeFi protocols to market and driving user acquisition and retention through innovative campaigns.Crypto Market Knowledge: Strong understanding of the crypto market, its primitives, and familiarity with derivative trading.B2C and B2B Expertise: Proven ability to navigate both consumer-facing growth strategies and B2B partnership development.Experience with Traders and KOLs: Background working with trading firms, KOLs, exchanges, and other relevant ecosystem partners.Hands-On Approach: Ability and willingness to execute campaigns directly, taking a lead role in the delivery of growth initiatives.Community-Building Skills: Ability to build, nurture, and engage communities in the Web3 space.Education: Bachelor's degree in a relevant field is preferred.If you are interested in the position, please email us.
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