Marketing Data Analyst €40,000 – €45,000 + 10% bonus + benefits Porto (2 days per week in the office) Our client Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.
With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty's, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.
Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.
The role The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex data sets and subsequent translation into meaningful, shareable insights and stories.
This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features.
As a Marketing Data Analyst, you will: Deliver Analysis for Marketing Products & Marketing Campaigns. Identify the impact of marketing approaches and audience segmentation. Analyse campaign success, develop KPI metrics, and optimise future campaign tactics. Monitor and report on marketing campaign performance. Assist with the development and execution of marketing strategies. Identify new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness. Ensure enhanced customer profiling and segmentation. Measure the effectiveness of marketing products, features, and campaigns, building compelling visualisation and case studies to be shared with the business. Advise on how advanced statistical techniques can further improve the understanding of the customers. To apply, you should have Experience working as a Marketing Data Analyst. Proven experience working with marketing data for audience segmentation and profiling. Experienced analysing data from A/B and MVT. Strong data visualisation skills (Tableau is preferred). Advanced Microsoft Excel skills. Experience working with customer data, segmentation, targeting and behavioural analysis. Can showcase impactful and actionable insights. Match Digitalspecialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
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