Title: Marketing Data Analyst – Consumer Engagement Solutions
Business Unit/Function: Consumer Engagement Solutions
Reports to: Product Data and Analytics Manager CES
Location: Portugal/ London/ Vienna/ Italy
Job type: Permanent
Workload: Full Time
About us
Global Blue pioneered the concept of Tax Free Shopping (TFS) 40 years ago, and has, since then, become the worldwide industry leader through continuous innovation. Global Blue enables international shoppers to claim up to 20% off their Tax Free Shopping eligible purchases.
Nature and aim of the position
Global Blue has an ambition to build traveller-facing products that hyper-personalise the TFS experience. As a Consumer Engagement Analyst, you will support the Product Managers (CES) to achieve this ambition through building a better understanding of traveller needs and behaviours. This will involve the gathering and analysis of a wide range of data and, as such, you need to be comfortable working with complex data sets and able to translate data into meaningful insights and stories that can be shared with the business. The role will have responsibility for the development and productionisation of regular Traveller Engagement dashboards/reports, providing an improved view of how travellers are engaging with Global Blue across our transactional and marketing products. You will also be expected to advise on and conduct relevant ad hoc analysis to help inform the optimisation of existing touchpoints/features and the identification and establishment of new touchpoints/features.
Main duties and responsibilities
Deliver key analysis for Marketing products in agile manner in fast paced environment
Identify business impact of marketing approaches and audience segments
Use a data driven approach to assess campaign success, develop track KPI metrics, and optimize future campaign tactics
Monitor and report on marketing campaign performance
Assist in the development and execution of marketing strategies
Stay up to date on industry trends and best practices in marketing analytics
Take an active lead in identifying ways we can use data to deliver new opportunities to engage with travellers, optimise channels and deliver cost efficiencies
Deliver enhanced profiling and segmentation of Travellers and Members
Measure the effectiveness of traveller products/features/campaigns and build compelling visualisations and case studies that can be shared with the business
Advise on how advanced statistical and analytical techniques can further improve our understanding of Travellers
Additional: Division of work in percentage example:
Analysis and Insights - 50%
Report Development - 25%
Report Management - 25%
Reporting and collaboration
The holder of the position reports solid-line to Product Manager (Data & Insights)
The holder of the position reports dotted-line to Product Manager CES
The holder of the position works with/supports Product Managers within the CES team
Key competencies
Can work in a highly agile manner responding to fast paced environment
Minimum 2-3 years in an analytical role
Analytical mindset with experience of statistical methodologies in and Marketing data analysis techniques
Proven ability to convert big data into actionable insights
Advanced Microsoft Excel skills
Intermediate to Advanced SQL skills
Intermediate to Advanced Working experience with Tableau
Can showcase ability to deliver impactful and actionable insights
Preferable skills and competencies
Experience with SAS Enterprise Guide advantageous but not essential
Experience with a "Power of 2" way of working with stakeholder in an agile way
Business Knowledge/Educational Background
Strong mathematical background and degree qualified in a relevant discipline (e.g. Maths, Accounting, Finance, Computing, Statistics etc)
Proven track record working in analytics team within a fast-paced environment
Demonstrable experience in working with consumer data, segmentation/targeting and behavioural analysis
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