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Job Description Job Title: Marketing Automation Manager
Location: Remote/Global
Department: Global Lifecycle Marketing
Job Description: Zendesk is looking for a dynamic Marketing Automation Manager in Portugal to join our Global Lifecycle Marketing team spread across the globe. In this role, you will drive the strategy and execution of our marketing automation programs, ensuring the delivery of targeted, personalized email campaigns that enhance the customer lifecycle. You will work closely with cross-functional teams to execute lifecycle marketing strategies and leverage automation tools to drive business outcomes.
If you are passionate about marketing operations, email automation, and thrive in a fast-paced, dynamic environment, this is the opportunity for you.
Please note that this role is based in our brand new hub in Portugal, and at Zendesk we offer remote and hybrid working options.
Key Responsibilities: Marketing Automation Strategy: Design and implement scalable marketing automation programs to support customer lifecycle marketing and business objectives.
Campaign Development: Manage and optimize triggered email campaigns, ensuring alignment with lifecycle stages, customer behaviors, and localization requirements.
Platform Expertise: Serve as the subject matter expert for automation platforms such as Eloqua, Marketo, and Pendo, providing strategic guidance and technical expertise to optimize campaign execution. Collaborate with cross-functional teams to ensure seamless integration of these tools into broader marketing strategies and workflows.
Email & Landing Page Development: Utilize your expertise in HTML/CSS to build responsive, visually appealing email templates and landing pages that drive engagement and conversions.
Analytics & Optimization: Conduct independent analysis using BI tools such as Tableau, Looker, and PowerBI to track performance and optimize campaigns for improved results.
Project Management: Lead end-to-end project management for marketing initiatives, ensuring timely delivery, collaboration with stakeholders, and resolution of challenges.
Qualifications: Experience: Minimum 5 years of experience in email marketing with a focus on marketing operations, email automation, and global campaigns.
Fluent English: Fluent in English (written and spoken).
Lifecycle Marketing: Demonstrated success in developing and managing triggered email campaigns that drive customer engagement and support key stages of the customer lifecycle.
Marketing Technology: Proficiency in marketing automation platforms such as Eloqua, Marketo, and Pendo.
Email & Landing Page Development: Expertise in HTML/CSS to build responsive, visually appealing email templates and landing pages that drive engagement and conversions.
Analytical Skills: Ability to conduct independent analysis using BI tools such as Tableau, Looker, and PowerBI to measure campaign effectiveness and derive actionable insights.
Project Management: Demonstrated project management skills with the ability to handle multiple initiatives, prioritize, and solve complex problems in a fast-paced environment.
Collaboration: Strong interpersonal and communication skills with a proven ability to collaborate with cross-functional teams globally.
Bonus: Experience with Customer Data Platforms (CDPs), particularly Adobe Experience Platform, is highly desirable.
Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer.
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