Luís Silva, New Head Of People & Brand Of Fbm

Luís Silva, new Head of People & Brand of FBM With offices in Europe, North America and Asia, the company, which is celebrating 20 years in 2021, has conquered the video bingo sector and is committed to reinventing the spin reels segment with innovative and attractive products.
October 26, 2021
He is joining the brand to lead the marketing strategy and establish global procedures in terms of people management for the Group. In breakings news, relevant global gaming provider FBM has informed the appointment of a key executive for its People & Brand division. Luís Silva will be heading the team after several years of working in the casino industry. With a strong initial education in areas such as Communication and Marketing, he complemented those studies with an MBA from Catolica Porto Business School (Portugal) and an Executive Education Program of Leadership at Work from the ESMT Berlin (Germany).
Regarding his working development, he has accumulated valuable professional experience in challenging environments like Colombia, India, Italy and Portugal, gaining an interesting multicultural background.
Vitor Francisco , Director at FBM , expressed the importance of this move, by saying: "During these 20 years, FBM has built a successful path and we intend to carry on this legacy, writing new chapters of joy and great achievements. We believe that the improvement of our marketing and people management processes is a key step to take FBM to a greater level and boost our growth. After a deep search, we are confident Luís Silva is the right person to lead this campaign."
Focused on reaching new ambitious goals, the Group is redefining its marketing strategy, with new methodologies in terms of recruitment and people management. In that sense, Silva will command these efforts for both land-based and online verticals by supervising the FBM and FBMDS brands.

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