Lifecycle & Retention Specialist

ResponsibilitiesDevelop a CRM strategy aligned with the business goals, in order to drive growth throughout each lifecycle stage for our customers.
Analyze customer data to identify trends, preferences, and opportunities for segmentation.
Create and refine automated lifecycle journeys across email, SMS, and other CRM channels to increase personalization, conversion, retention, and customer lifetime value (LTV).
Work closely with email marketing, brand, product, and CX teams to ensure alignment of lifecycle marketing campaigns with retention roadmap objectives.
Minimum Requirements3+ years of ecommerce experience relevant to retention marketing, customer segmentation, loyalty programs, and marketing automation.
Strong analytical skills, with the ability to interpret and make data-driven decisions.
Proactive, strategic, independent worker, with attention to detail and a collaborative mindset.
Fluent in English, with excellent written and verbal communication skills.

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