.Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Opportunity: Lead Insight Analyst required to join our rapidly expanding Data Analytics team on a permanent basis. As a Lead Insight Analyst, you will have the opportunity to work on some of our largest projects and key accounts. Reporting to the Head of Data Analytics, you will be responsible for analysing digital behaviour in order to provide key, actionable insights and critical recommendations to our clients. This is more than just an insight role; it's an opportunity to help shape the digital strategies of some of the world's leading brands and retailers! You will be tool agnostic and will use tools like Google Analytics and Adobe Analytics for tracking data, GTM, Adobe Launch or Tealium for implementing tags, and a mixture of data visualization tools as well as Excel and PowerPoint for visualization. Additionally, you will be managing a small team of Analysts and providing oversight to ensure the delivery of quality analysis outputs. Location: This job is a full-time position located in Lisbon or Porto, but the selection process will be conducted in English. What you'll be doing: Shaping, selling, and delivering large analytics programs of work. Creating measurement plans that identify the customer behaviour to be tracked. Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels. Using measurement tools to analyse digital user behaviours in detail, across a wide range of digital properties (websites, mobile applications, in-store devices). Creating detailed insight reports that cover key findings and recommendations. Presenting your findings to a senior-level client audience and helping them understand what it means for their business. Working with our internal UX and design teams to inform the creation of new websites and apps. Answering client queries and running training sessions with them. Having line management duties for a small team of analysts, including developing their skillset and driving the quality of their work