Junior Marketing Manager

What are you working on? The name of the project(s): CasinoAllianz AI-supported player protection feature At what stage of the project(s)? Market readiness, continuous optimization, and further development of AI-supported features. Genres: Casino, Educational Platforms: PC, Mobile, Browser, iOS, Android Team size and structure? The CasinoAllianz team consists of over 50 professionals in development, data analysis, and marketing, led by experienced executives.
For which tasks (responsibilities)? Conduct market research to identify trends and customer preferences in the online gaming sector.
Collaborate with the marketing team to develop effective promotional strategies for CasinoAllianz.
Analyze player data to enhance the user experience and improve retention rates.
Create engaging content for various platforms, including social media, blogs, and newsletters.
Monitor and report on key performance indicators (KPIs) , such as customer acquisition, retention rates, and overall user engagement.
Support the development of new gaming products by providing insights based on market analysis.
Ensure compliance with regulatory standards and promote responsible gambling practices.
Key KPIs Customer Acquisition Cost (CAC) Monthly Active Users (MAU) User Retention Rate Engagement Rate on content and campaigns Revenue growth from new and existing players What kind of professional are we looking for? Minimum 3 years of experience in digital marketing or a related field, preferably within the online gaming industry.
Proven track record in SEO, content marketing, and social media management .
Strong analytical skills with experience using analytics tools (e.g., Google Analytics, SEMrush) to drive decision-making.
Proficiency in creating and managing marketing campaigns, with a focus on customer engagement and retention .
Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
Required Skills Excellent written and verbal communication skills in both German and English, as you will be collaborating with international teams.
Experience with A/B testing and data analysis to optimize marketing strategies.
Ability to work with content management systems (CMS) and basic HTML knowledge is a plus.
A strong understanding of responsible gambling practices and the regulatory environment of the gaming industry.
English Level Fluent in English (C1) is required for collaboration with our international teams and for understanding global market trends.
Plus for Candidates Experience in the gaming industry, especially in promotional campaigns or user acquisition strategies .
Knowledge of cryptocurrency and its application in online gaming , which aligns with our innovative approach at CasinoAllianz.
What is important for us in a person? Team Player : Ability to collaborate effectively within a diverse team, fostering a positive work environment.
Clear Communication : Strong verbal and written communication skills, with the ability to express ideas clearly and constructively, and provide and receive feedback graciously.
Adaptability : Open to change and able to adjust strategies in response to new information or shifting priorities in the fast-paced gaming industry.
Eagerness to Learn : A strong desire for personal and professional growth, with a commitment to staying updated on industry trends and best practices.
Integrity and Responsibility : Upholding high ethical standards and taking ownership of one's work and decisions, ensuring accountability in all tasks.
Why do we enjoy working here? Creative Freedom : We encourage innovative thinking and provide the autonomy to explore and implement your ideas, allowing you to make a significant impact on our projects.
Influence on Product Development : Your insights and contributions will directly shape the direction of our games, giving you a voice in the creative process.
Transparent Management : Our leadership promotes an open-door policy, ensuring clear communication and support throughout your work.
Professional Development : We foster a culture of continuous learning, offering opportunities for training, workshops, and conferences to enhance your skills.
Engaging Projects : Work on exciting and challenging projects that push the boundaries of gaming and technology, keeping you motivated and inspired.
Constructive Feedback : We prioritize regular feedback sessions, providing guidance and support to help you grow in your role and achieve your career goals.
What are the conditions and bonuses? Job Benefits Holidays : Enjoy 30 days of paid vacation per year, allowing you to recharge and maintain a healthy work-life balance.
Paid Sick Days : We offer 10 paid sick days annually to ensure your well-being.
Business Trip Prospects : Occasional business trips may arise, typically once or twice a year , primarily to industry conferences or partner meetings, often within Europe.
Office Location : Our office is conveniently located in Munich, Germany , easily accessible by public transport.
Office Space : The office has an open layout , promoting collaboration and communication among team members.
Work Schedule : Standard work hours are 40 hours per week , with flexible working hours to accommodate your lifestyle.
Remote Work : We support a hybrid work model , allowing you to work remotely up to two days a week .
Health Insurance : Comprehensive health insurance coverage is provided, including options for gym memberships.
Monetary Bonuses : Performance-based bonuses are awarded annually, reflecting individual and team achievements.
Relocation Package : If relocation is necessary, we offer a relocation package to assist with moving costs. In case of termination, a relocation back home package is also available, ensuring support during the transition.
The selection process Selection Process Interview Stages : The selection process will consist of three stages :
Initial Screening : A brief phone interview with our HR manager to discuss your background and interest in the role.
Technical Interview : A detailed discussion with the project manager and team leads, focusing on your professional skills and experience relevant to the position.
Final Interview : A concluding interview with senior management to assess cultural fit and alignment with our company values.
Test Task : Yes, candidates will be required to complete a test task relevant to the role. This task will assess your skills and approach to real-world scenarios you may encounter in the position.
Decision Timeline : We aim to make a hiring decision within two weeks of the final interview. We value efficiency and will keep candidates informed throughout the process.
Cover Letter Emphasis : In your cover letter, please focus on your passion for the gaming industry , specific examples of relevant experience, and how you align with our company culture and values. Highlighting your enthusiasm for innovative projects will help you stand out.