col-wideJob Description:
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.Dare to make an impact?
YOUR ROLE
Support brand positioning to support the implementation of the BU value proposition
Help to develop strategies to ensure consistent customer experience
Help with managing brand architecture in terms of nomenclature, book-values etc.
Support to implement brand guidelines to ensure consistency in look and feel
Analyzes brand health indicators
Organizes market research and develops plans to address deviations in brand structure
Support with development and implementation concrete action plans to mitigate deviations
Supports global brand strategy and steers brand portfolio as well as trademark strategy
Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
Supports and leads branding guideline for digital strategy
Implement systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas with technical functions
YOUR SKILLS
Degree in Economics or Management
Very good knowledge of English, basic knowledge of Spanish
Excellent computer skills: Excel, PowerPoint, Word
Good analytical and creative skills
Good interpersonal and communication skills and willingness to work in a team
Internships, summer part-time work, as well as international experience would be an advantage.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
