Job Description Summary
Provide strategic insights, both about customers and field force impact, by analyzing data (internal and external), collecting information and asking the right questions, being customer obsessed and focused on continuous improvement of our performance thus supporting business decisions regarding our customers and respective challenges. Leading the Sales incentive process as a lever for boosting our performance.
Job Description
Major accountabilities:
Ensure the gathering of market and customer insights using primary & secondary information, ethnographic method, and benchmarking.
Responsible for building a robust market research plan to address the top business needs by leading primary/secondary research, business analytics focused on the priority brands, as well as ad hoc research as needed.
Identify best market research techniques, vendors, methodologies, monitor recruitment, analyze/triangulate results and make strategic recommendations.
Responsible to integrate several insights sources to better understand customers and their needs (contribute to accurate customer profiling & segmentation) to support Omni channel strategy.
Support annual and mid-year segmentation exercises, in coordination with CRM Lead brand teams and Commercial Heads to set segmentation business rules and strategy.
Proactively provide stakeholders with key insights to facilitate business critical decisions.
Be the subject matter expert on Sales Incentive plans and effectively communicate rationale, strategy and calculations.
Partner with Finance and business leaders to identify and implement process improvements.
Completes the calculation process for cycle bonus payouts of defined field incentive plans, ensuring timely and accurate payouts.
Proactively looks for new ways of using sales incentives to boost business performance in a compliant way.
Interact with others in a positive and constructive way, being open to diversity and aligned with corporate guidelines, in order to guarantee Novartis has a working environment free from all forms of discrimination and harassment as well as contributing to a positive and inclusive working environment.
Work within Integrity and Compliance policies and ensure those around him/her do the same, complying with job Excellence Standards to contribute to the alignment with Novartis Global procedures and objectives.
Additional Specifications:
Work closely with CRM managers, Performance Leads, Brand Teams and Commercial Heads.
Key performance indicators:
Deliver robust and timely early launch research plan to support strategic decisions.
Deliver framework to build HCP profiling (digital, other relevant criteria) to enable Omni channel engagement.
Incentives Plans that communicated in a timely and accurate way.
Minimum Requirements:
Ideal background:
University degree in management, economics, statistics or other related area.
Languages:
Local language.
English.
Skills Desired:
Advertising Campaigns
Analytical Thinking
Brand Awareness
Business Analytics
Business Networking
Collaboration
Delivery Management
Digital Marketing
Digital Media
Email Marketing
Marketing Plans
Marketing Strategy
Media Campaigns
Sales
Strategic Marketing
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