.time left to apply End Date: November 30, 2024 (1 day left to apply) job requisition id JR104860 As the Head of Marketing at Incognito, your mission is to create and execute a comprehensive field marketing program that guides potential customers through their entire buyer's journey. Your goal is to generate fresh, sales-qualified leads. Your responsibilities include leading a small team, defining buyer personas, crafting marketing campaigns, producing compelling content, and leveraging marketing automation tools. But that's not all—you'll also track key performance metrics, fine-tune campaigns, and adapt strategies for optimal impact. Collaborating with the sales team, product groups, and other stakeholders, you'll establish a program that boosts customer awareness and drives lead generation. Consider yourself the champion of field marketing, web presence, social media, and demand generation, supporting Sales and Marketing objectives across all Lines of Business (LOBs) worldwide. Responsibilities: Develop and execute comprehensive field marketing strategies aligned with overall marketing objectives and business goals. Identify key target markets, customer segments, and geographic regions for focused marketing efforts. Shape and implement a company-wide field marketing program. Direct inbound, outbound, and account-based demand generation activities. Guide social media presence and brand positioning. Manage demand generation, event, and overall marketing budgets and forecasts. Tackle challenges and conflicts within the demand generation process. Act as the organization's liaison to external parties—media, stakeholders, and potential clients—to build strategic partnerships. Campaign Planning and Execution: Develop and execute integrated marketing campaigns across various channels (in-person, virtual, and social media) to drive demand generation, lead acquisition, and pipeline acceleration. Define campaign objectives, messaging, content, tactics, and success metrics. Create programs to capture new leads (opt-in contacts). Define buyer personas and map out their journeys. Collaborate closely with the sales team, equipping them with necessary tools and resources for revenue growth. Develop sales enablement materials (presentations, collateral, case studies, social media content, competitive analysis). Foster cohesion across departments (product, customer service) for effective demand generation. Align content with specific buyer journeys. Craft use cases for each product during field marketing events (virtual or in-person) to boost the MQL (Marketing Qualified Lead) funnel. Coordinate with internal and external stakeholders to create relevant content and qualify leads. Cultivate relationships with partners, influencers, and other key players. Provide training and support on marketing best practices and tools to business members