Head Of Marketing

What are you working on? Genres: Puzzle, Word Games, Casual Platforms: iOS, Android For which tasks (responsibilities)? Assisting in the launch, management, and optimization of advertising campaigns;
Monitoring, analyzing and reporting the effectiveness of campaigns and channels;
Collaborating with product teams to define KPIs for advertising campaigns;
Coordinating the work of the team;
Formulating and testing hypotheses and analyzing results;
Managing and allocating the user acquisition budget, experimenting with new channels.
What kind of professional are we looking for? Minimum 3 years of experience in gamedev, particularly in promoting games through platforms like Applovin, Unity, ironSource, Mintegral, Google Ads, Meta (Facebook), TikTok, ASA;
Knowledge and understanding of calculating mobile metrics: CPA, LTV, ROAS, CVR, Retention, etc;
Understanding of how ad network auctions work;
Experience with ROAS campaigns;
Experience in budget management, reporting on results, and forecasting future business impact;
Conducting A/B tests for advertising campaigns;
Strong communication skills.
Why do we enjoy working here? Official employment;
High salary level;
Medical insurance;
100% compensation for vacations, sick leave, and day-offs;
Compensation for educational and sports activities;
Work in a team without bureaucracy;
Opportunity to influence processes within the department.
Let's create hits together!