Head Of Marketing Department In Gamedev / Marketing Manager

Head of Marketing Department in GameDev / Marketing ManagerDEVGAME– a company that develops mobile games featuring popular brands for children.Since 2016, we have released over 55 games on Google Play and the App Store, which have been downloaded a billion times worldwide! Our most popular game, "Masha and the Bear: Pizzeria," has been translated into more than 10 languages! We also launch free, socially significant projects that are accessible to all children around the globe.Currently, we have more than 50 people, and we are looking for a Head of Marketing who will set ambitious goals and achieve them with the team! The second billion downloads is on you!Responsibilities:Achieve KPIs with the team (ASO specialists, designer, videomaker, SMM manager, advertising manager, localizer) in terms of downloads.Develop the marketing department's strategy (prioritize work directions for the month/quarter, plan builds, project priorities, countries, etc.).Set goals for the team.Conduct regular market research and competitive analysis.Improve product metrics (LTV, CR in subscription).Plan the launch of thematic and content updates.Work with the internal game advertising system (write specifications for preparing creatives, prioritize, report).Formulate and defend the department budget.Identify profitable channels for traffic acquisition.Develop the SMM strategy and oversee its implementation with the SMM manager.Collaborate with the ADS manager to set goals for improving ECPM and FR for increasing advertising revenue.Prepare monthly reports for the founders on the department's performance (sales + downloads).Requirements:Experience in product marketing of at least 3 years.Creativity, proactivity, and initiative.Results-oriented with the ability to quickly adapt to changes.Excellent communication and presentation skills.Conditions:Work in an accredited IT company.Remote or hybrid work.Flexible start time, 8-hour workday.Employment under the Labor Code of the Russian Federation or as an individual entrepreneur/self-employed.Opportunity to work in the office.
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