.Where your expertise is needed AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe.
Present across 27 countries with around 5,000 employees, AUTODOC generated revenue of over €1.3 billion in 2023, supplying more than 7.4 million active customers with its 5.8 million vehicle parts and accessories for car, truck, and motorcycle brands.
Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue.
Catch the ride!
What we're looking for The Head of Brand Marketing and Communications develops and executes comprehensive strategies to enhance the brand's identity and positioning.
This role involves leveraging the 4Ps (Product, Price, Place, Promotion), managing advertising campaigns, overseeing public relations, and ensuring consistent messaging across all channels.
The position also entails conducting internal and external marketing analyses to drive brand awareness, customer engagement, and business growth.
Responsibilities Conduct Marketing Analysis (Internal and External) Conduct comprehensive market and competitive analysis by segments, countries, and industry trends to assess growth potential.
Identify priority development directions and integrate these insights into the company's strategic planning.
Prepare regular reports on strategic marketing KPIs, competitive activities, and market benchmark.
Brand Management Develop and enhance the product portfolio based on market demands and client feedback.
Identify growth opportunities and strategic priorities for brand development using the 4P framework (Product, Price, Place, Promotion).
Manage brand perception, including monitoring reputation and analyzing customer feedback.
Oversee Advertising and Promotional Campaigns Develop multi-channel brand promotion strategies utilizing content marketing, influencer engagement, and integration of traditional and digital channels.
Manage internal and external brand communications to boost brand appeal and recognition.
Organize marketing activities to strengthen brand positioning and increase customer loyalty.
Optimize campaigns to drive customer acquisition and retention.
Monitor and Analyze Brand Performance Track key performance metrics to assess the effectiveness of branding initiatives.
Develop and present regular performance reports to the executive team.
Create and Manage Content Across Sales Channels Oversee the development and distribution of engaging content tailored to various sales channels.
Ensure content is consistent with brand voice and strategy for optimal audience engagement.
Manage and Develop the Brand Marketing and Communications Team Lead and mentor the marketing and communications team to achieve strategic goals.
Foster a collaborative and innovative team environment to drive high performance.
Job Requirements and Skills 9+ Years of Experience in brand management or a closely related role