Are you a Paid Search and Video Advertising expert with a knack for engaging users and providing exceptional experiences? Look no further, as we are seeking a talented individual to join our team!
As a Growth Marketing Expert, you will play a pivotal role in reaching and engaging B2B audiences, including HR Directors, operations managers, and finance managers. Your main focus will be on understanding their pain points and decision-making processes to deliver effective solutions.
Key Responsibilities:
- Setting up and optimizing paid campaigns on platforms like LinkedIn, Bing, and YouTube
- Managing email outreach campaigns for maximum impact
- Utilizing ad networks such as Infolinks and Media.net for targeted advertising
- Conducting journalist outreach via HARO and Journolink to secure valuable backlinks
- Generating insightful Google Analytics reports
- Developing reporting dashboards and presenting weekly/monthly reports to the team
- Identifying optimization opportunities for campaign delivery
- Implementing automation solutions to enhance operational efficiency
Qualifications:
- Proven experience in Paid Search and Video advertising
- Strong data-driven approach with a focus on user engagement across the funnel
- Familiarity with B2B audience pain points and decision-making processes
- Proficiency in Google Analytics and reporting tools
- Ability to think strategically while executing tactically
- Experience with automation tools for campaign management
Preferred Skills:
- Certification in Bing, Google Ads or similar platforms
- Knowledge of SEO best practices for content optimization
- Excellent communication skills for journalist outreach
- Creative problem-solving abilities
Join us to be part of a dynamic team that values innovation, creativity, and professional growth. You'll have the opportunity to make impactful contributions while working in a collaborative environment that fosters development. Take the next step in your career with us!
Transformify (TFY) is trusted by businesses on 4 continents to manage their workforce and automate billing and contractor payments.