Let's Shape the Future Together!
Sobre nós
Cegid is a European leader in cloud business management solutions for finance (cash-flow, tax, ERP), human resources (payroll, talent management), CPAs, retail and entrepreneurial sectors. In today's rapidly changing world, Cegid & its 5,000 employees make more possible by helping their 750,000 customers unleash their potential thanks to innovative and purposeful business solutions.
Make more possible , is our vocation. It reflects who we are, how and why we do things the way we do them for our clients. Thanks to this, we can affirm that we work every day to shape your future , ours and our clients' industries' future. A future we have been defining for years with our employees, by inventing solutions that change the way people work, for a sustainable performance.
Your objective?
Vendus is a leading invoicing and POS software solution, 100% cloud-based, used by many thousands of small companies in Portugal and Africa. The acquisition strategy and demand generation for Vendus is under the responsibility of the Cegid Iberia Marketing Department and we are looking for a professional that can help us boost Vendus market share.
Customer Acquisition
You will be responsible for:
Develop and execute innovative and cost-effective strategies to acquire new users/customers.
Utilize a data-driven approach to identify and target high-potential customer segments.
Coordinate and optimize paid advertising campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
Collaborate with the marketing team to create compelling content for lead generation.
Conversion Optimization
Analyze user behavior and conversion data to identify opportunities for improvement.
Conduct A/B testing on landing pages, user flows, and other conversion points to optimize for maximum conversion rates.
Implement and iterate on strategies to enhance user onboarding processes.
Retention And Engagement
Develop and implement strategies to improve user retention and increase customer lifetime value.
Create and execute email marketing campaigns to nurture and engage existing users.
Work closely with the product team to identify and implement features that enhance user satisfaction and loyalty.
Data Analysis
Regularly analyze key performance indicators (KPIs) to assess the effectiveness of growth strategies.
Use data-driven insights to identify trends, opportunities, and areas for improvement.
Utilize analytics tools to track and report on campaign performance.
Innovation And Experimentation
Stay abreast of industry trends and emerging growth hacking techniques.
Continuously experiment with new channels, tools, and tactics to uncover scalable growth opportunities.
Foster a culture of experimentation within the team.
Sobre ti
Degree in Marketing, Business, Digital Marketing, or a related field.
3-5 years of experience in growth marketing, digital marketing, or a related role.
Proven experience as a Growth Marketer or in a similar role within the SaaS industry.
Strong understanding of digital marketing, SEO, and paid advertising.
Proficiency in data analytics tools and a data-driven mindset.
Excellent communication and collaboration skills.
Creative thinking and problem-solving abilities.
Knowledge of SaaS metrics and industry best practices.
Competências
Marketing Digital
SEO
Marketing
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