We are seeking an experienced and dynamic Growth Lead to drive our marketing team and our brand presence in the crypto space. The ideal candidate will have a deep understanding of crypto markets, strong leadership and communications skills, and a proven track record in developing and executing successful marketing strategies. Experience in bringing successful DeFi protocols to market is essential. The candidate should have experience dealing with both B2C and B2B environments.
Our team is split primarily between Lisbon and London. Being located in Lisbon with the executive team would be an advantage.
Responsibilities Develop and implement comprehensive marketing strategies to increase brand awareness, user acquisition, and retention, with a strong focus on both B2C and B2B channels.
Be hands-on in executing marketing initiatives, planning to build and grow a high-performing marketing team in the future.
Web3 Marketing Toolkit: Be adept in managing the full range of Web3 tools, including point campaigns, airdrops, co-promotions, events, etc.
Build and nurture a vibrant community of users and influencers while establishing and maintaining strategic partnerships with professional trading firms, hedge funds, and liquidity providers.
Set KPIs and utilize analytics tools to measure the effectiveness of marketing campaigns, making data-driven decisions to continuously optimize results.
Requirements Proven track record of bringing successful DeFi protocols to market, including experience successfully executing point programs, airdrops, and similar initiatives.
B2C and B2B Experience: Demonstrated success in both B2C go-to-market strategies and B2B business development efforts.
Significant degree of understanding of the crypto market and its primitives, with reasonable familiarity with perpetual futures and other derivatives.
Bachelor's degree in a related field.
If you are interested in the position, please email us.
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