.At Prime Digital, we're a dynamic, fast-growing digital marketing agency that specialises in Google Ads for both lead generation and eCommerce businesses. We have a mentality of continually striving to deliver better outcomes for our clients, and we are looking for a team member that aligns with that vision.We offer competitive pay rates, huge opportunities for growth and a relaxed working environment with an awesome international team!The ideal candidate will be proactive, communicative, and hungry to learn new skills.Our agency is based in Glasgow, Scotland, but we operate remotely. As a fully remote team, we rely on great communication, collaboration and video calls to ensure we're on the same page about projects.KEY RESPONSIBILITIES:Run effective PPC campaigns ensuring ongoing optimisation is delivered.Generate reports on campaign performance, with insights and actionable recommendations to improve ROI and drive business growth.Conduct thorough keyword research to identify high-performing keywords and phrases, ensuring effective targeting and ad relevance.Develop compelling ad copy, creative assets, and landing pages that align with campaign objectives and target audience preferences.Manage and allocate advertising budgets effectively to maximise performance and minimise CPA.A/B testing for ads, landing pages, and bidding strategies to continually improve campaign performance.Implement audience targeting strategies, including remarketing and custom audience segments.Competitive analysis to stay informed about industry trends, competitor strategies, and market opportunities.Collaboration: Work closely with the team to ensure cohesive and effective campaign execution.ATTITUDE WE'RE LOOKING FOR:A willingness to learn, improve and refine their craftTaking pride in your work, and responsibility for the success of their projects.Responsive and communicativeHungry for generating strong ROI and great outcomes for clients.Using creative thinking to find solutions to challenges.Collaborative team players: work with other team members to explore ideas and find solutions.Genuine willingness to roll up their sleeves and get work done and make things happen, whether it's reporting, analysis, execution or jumping on a call.Passion for staying up-to-date with the latest trends and best practices in search marketing.REQUIRED SKILLS & EXPERIENCEProven experience in Google Ads campaigns, with a strong portfolio of successful projects.In-depth knowledge of Google Ads, including search, display and shopping ads.Experience in Google AnalyticsStrong analytical skills and the ability to interpret data to make informed decisions.Creative mindset with the ability to develop compelling ad copy.Strong organisational skills and attention to detail.3+ years experience working in an agency or similar role across a portfolio of clients
