WHAT YOU'LL DO As Global Marketing Activation & Orchestration (A&O) Senior Coordinator, you will play a vital role within the team shaping BCG's global marketing and communications delivery around our Global Campaigns, the priority capabilities and themes BCG stands for.
In this role you will support the activation of one of BCG's global flagship campaigns, together with the respective A&O team members.
You will support the positioning strategy and the activation and will work with the marketing leadership of BCG's practice areas, regional marketing leadership and BCG's Marketing & Comms Leadership Team, (the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer) as well as BCG's think tank Bruce Henderson Institute.
You will also support our campaign managers in the activation of BCG's global flagship topics.
You assist in the positioning strategy and the respective global campaigns and work with BCG's think tank Bruce Henderson Institute as well as BCG's Practice Areas, regions and local markets.
Our campaign progress is regularly discussed with BCG's Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer), As part of this position, you will Support the activation managers to define, execute and adapt omni-channel positioning campaigns across BCG's global communication channels as well as local markets worldwide Identify the most relevant publications in BCG's existing editorial pipeline for broader activation Assist in the close collaboration with colleagues from communication channels (e.g., public relations, social media and direct client communications and also internal communications), Practice Areas and local markets in an agile way of working Work closely with the analytics team to integrate and measure the value and impact of the positioning campaign and its strategic partnerships Assists in development and delivery of marketing assets for individual channels, e.g.
social media YOU'RE GOOD AT Understanding the objectives, target audience and channels of Marketing activations Having a basic understanding and passion for the themes shaping today's global agenda (e.g., climate and sustainability) and BCG's business priorities Being able to creatively shape BCG content and media assets with the lens of a storytelling expert making it attractive for various amplification channels Working collaboratively across teams in a matrixed organization – in an agile way Working in a fast-paced, dynamic environment YOU BRING (EXPERIENCE & QUALIFICATIONS) 1-3 years work experience or academic background in integrated marketing, campaign management, or communications You are a strong project manager with the ability to review, analyse and build and understanding of data Experience in a professional services firm e.g., management consulting is a plus Ability to work with different markets, cultures and travel as required Advanced communication skills: oral, written and active listening Fluent written and spoken English skills YOU'LL WORK WITH The Global Marketing Activation and Orchestration Senior Coordinator will directly report to a Global Marketing Activation and Orchestration Senior Manager.
The Activation & Orchestration Team is part of the broader Communications Team and works closely with BCG's Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer).
As part of this team you will work with global and local team members across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Directors and peers like other managers within BCG's marketing function)