.1.Gif Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. Expiry : Session Type : Pixel Tracker Expiry : Persistent Type : HTML Local Storage Expiry : Persistent Type : HTML Local Storage Expiry : Session Type : HTML Local Storage Expiry : Persistent Type : HTML Local Storage ASP.NET_SessionId Preserves the visitor's session state across page requests. Expiry : Session Type : HTTP Cookie CheckCookie Used when the user's consent expires and the website needs to request it again. Expiry : 2 months Type : HTTP Cookie __utma Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. Expiry : 2 years Type : HTTP Cookie __utmb Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. Expiry : 1 day Type : HTTP Cookie __utmc Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. Expiry : Session Type : HTTP Cookie __utmt Used to throttle the speed of requests to the server. Expiry : 1 day Type : HTTP Cookie __utmv Saves user-defined tracking parameters for use in Google Analytics. Expiry : Session Type : HTTP Cookie __utmz Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. Expiry : 6 months Type : HTTP Cookie FCCDCF (x2) Collects data on the user's navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Expiry : Session Type : HTTP Cookie fbssls_# Collects data on the visitor's use of the comment system on the website, and what blogs/articles the visitor has read. This can be used for marketing purposes. Expiry : Session Type : HTML Local Storage fbsr_# Used to track the user's interaction with the website's Facebook chat-widget. Expiry : Session Type : HTTP Cookie ads/ga-audiences Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Expiry : Session Type : Pixel Tracker google_ama_config Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. Expiry : Persistent Type : HTML Local Storage pagead/gen_204 Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement