Embedded Software Sales Representative, Manager And Director

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1000+ colleagues in 70+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

We are hiring IoT Sales Representatives to expand our reach in mission-critical industries such as Automotive, Medical Devices, Industrial Systems, Robotics, and Telco, as well as consumer electronics. We are looking for candidates who are technically skilled and familiar with embedded Linux and RTOS. We are expanding in all time zones, so we can accommodate candidates from almost any country as long as they have reasonable business access to a substantial market territory in person. As we grow our teams we will also hire Sales Team Managers and Regional Sales Directors. Please continue with this process if your goal is a management leadership position.

This is a prospecting sales and strategic account development role and requires energy, ambition, and focus. In order to be successful, you must be comfortable positioning and selling open source, services, and software solutions to all levels of an organization, and specifically to departments that are developing embedded software and IoT devices. You should also be familiar with at least one of our priority sectors.

Customers love the idea that they can get security compliance and support for everything open source from a single company. Our goal is to have more solutions on tap than any other vendor, and we have built unique capabilities to make that possible across every cloud, every class of compute, and every category of application. Canonical provides licensed enterprise software products, commercial support, managed services, consulting, and training services to customers who are deploying Ubuntu or open source applications on the cloud, in their data center, or to the connected device and IoT ecosystem.

In building our sales team, we look for five things:


Empathy for the customer - a real understanding of customer needs, industry-specific challenges, and a desire to help customers solve their business problemsHigh intellect - the ability to learn quickly, understand very complex subjects, and communicate clearly to build trust and confidencePassion for technology - a fascination with the state of the art from brilliant people solving hard problems, and fierce competition for large prizesTeamwork - a willingness to help others, to collaborate well with people from different disciplines, and to balance personal and team ambitionsEnergy - the drive to motivate oneself and others to achieve the best result for the team and our customersUbuntu is already very widely adopted which gives us a credible basis for conversations in the market. Nevertheless, it requires real work for sales professionals to build on that adoption to create trusted and profitable commercial relationships with brands in their territory. Our product managers and marketing teams run campaigns to generate awareness, engagement, and leads, but you will need to go beyond managing inbound interest to develop the potential of your territory. You will need judgement as to which industries and companies are ready to go deeper with open source and Canonical, and energy to develop relationships in advance of proven interest. We expect professional practice, territory and account planning, as well as clear, complete and continuous reporting on pipeline status and activity, using standard professional tools.

The successful candidate will carry an annual bookings quota within their assigned territory. They should be able to travel regionally for client engagement, industry conferences, and internationally for company events twice a year. They will be expected to demonstrate professionalism and effectiveness, to prospect accounts for new business, maintain and develop existing relationships, and work with colleagues and partners on account strategy. They must be comfortable selling enterprise software, open source, cloud, virtualization, container technologies, and technical software solutions to senior levels of the enterprise.

Location: We are growing our sales reach in all regions - EMEA, APAC, and Americas.

What your day will look like


Build and execute a territory plan to prioritise leading security-focused brands and manufacturersWork with marketing to promote our brand and increase market awareness in prioritized accountsDevelop pipeline through outreach, prospecting, local marketing, and industry eventsClose contracts to meet and exceed quarterly and annual bookings targets and achieve strategic objectivesManage customer relationships and interactions through all stages of the sales cycleWork with IoT Field Engineers to understand customer requirements and ensure customer satisfactionMaintain accurate data and forecasts within SalesforceEstablish productive professional relationships with key influencers and decision makersCoordinate with colleagues, including support, delivery, and managementWhat we are looking for in you


Exceptional academic track record from both high school and universityUndergraduate degree in a technical subjectConfidence to respectfully speak up, exchange feedback, and share ideas without hesitationTrack record of going above-and-beyond expectations to achieve outstanding resultsField sales experience in embedded Linux, embedded software, or enterprise softwareTrack record of achievement of sales targets and large account winsPassion for technology evidenced by personal projects and initiativesThe work ethic and confidence to shine alongside motivated colleaguesProfessional written and spoken English with excellent presentation skillsExperience with Linux (Debian or Ubuntu preferred)Excellent interpersonal skills, curiosity, flexibility, and accountabilityAppreciative of diversity, polite and effective in a multi-cultural, multi-national organisationThoughtfulness and self-motivationResult-oriented, with a personal drive to meet commitmentsAbility to travel internationally twice a year, for company events up to two weeks longWillingness to travel up to 50% for customer meetings and industry eventsAbility to develop and execute territory sales plansDetail oriented with effective follow-upWhat we offer colleagues

We consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.


Distributed work environment with twice-yearly team sprints in personPersonal learning and development budget of USD 2,000 per yearAnnual compensation reviewRecognition rewardsAnnual holiday leaveMaternity and paternity leaveEmployee Assistance ProgrammeOpportunity to travel to new locations to meet colleaguesPriority Pass, and travel upgrades for long haul company eventsAbout Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since its inception in 2004. Working here is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

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