.We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - Social Media Specialist. Who we are: FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone's day, and this is just part of our story. We're a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We've made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together. What you will be doing: Create and execute innovative and effective social media strategies that align with our brand goals and target audiences. Use in-depth knowledge of digital communications trends and best practices across platforms (Instagram, Facebook, X, LinkedIn) to develop and execute creative, engaging social media content that delivers measurable results. Monitor, respond to, and engage with our online community in a timely and authentic manner, fostering positive relationships with our audience. Track and analyse key social media metrics to assess performance, identify trends, and optimise content. Provide regular reports to the marketing team. Plan and execute paid social media campaigns, including budgeting, targeting, and performance tracking. Work collaboratively with other marketing, communications, and operating teams within FedEx to build alignment and ensure integrated campaigns deliver optimum value. Manage agency relationship, activity, and spend to ensure the best outcomes. Keep abreast of the latest social media trends, tools, and best practices, and suggest new ways to leverage them to enhance our online presence. Advise on and be able to get hands-on supporting our senior leadership build their own social profiles. Provide advice and hands-on support during times of crisis, in collaboration with the wider communications and marketing team. Success in this role will be demonstrated through measurable improvements in organic and paid key metrics, shifts in brand perception, and a more engaged online audience. What do you bring with you: Proven experience as a Social Media Specialist or similar role, with a strong portfolio of successful social media campaigns. In-depth knowledge of major social media platforms, including their algorithms, features, and best practices. Excellent written and verbal communication skills (in English), with a keen eye for detail and creativity. Experience with social media management tools (e.G. Sprinklr, Sprout Social, Brandwatch) and analytics tools (e.G. Google Analytics, Facebook Insights). Basic knowledge of graphic design and video editing software is a plus (e.G. Adobe Creative Suite, Canva)
