Your position is to work as Marketing Data Analyst in charge of all European markets and collaborate closely with commercial, pricing and sales team. We work on data science to define strategy and tactics for the European market. The position is on a hybrid model (3 days in office, 2 days work from home).
We have an exciting opportunity for you to join our team as a Marketing Data Analyst.
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work every moment to deliver the most important package of someone's day. Our team of passionate people know their day-to-day work is invaluable in delivering outstanding experience to our customers. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Develop Data-Driven Insights: Utilize advanced data analysis techniques to extract actionable insights from large and diverse datasets across different European markets, driving strategic marketing decisions and commercial execution optimization.
Utilizing ML methods (e.g., supervised, unsupervised) on an Azure platform with languages such as Python: Build and implement Predictive Models to identify market trends, customer behavior, and business process outcomes.
Analyze Multi-Channel Marketing Data: Integrate and analyze data from various marketing channels (e.g., transactional, firmographic, behavioral, digital data from advertising, social media, email campaigns) to assess performance, identify patterns, generate usable segmentations, and recommend improvements to amplify future success of activities.
Collaborate with Cross-Functional Teams: Work closely with marketing, sales, and data teams to ensure alignment of data science initiatives with business goals. Enable analysts to further work on data points and reach data-driven recommendations to support strategic planning and decision-making processes.
Ensure compliance with the Machine Learning Lifecycle from Data gathering through to Deployment. Appropriate checks and balances along with sufficient validation steps should be incorporated to maintain Data Quality and Compliance (e.g., GDPR and internal data governance policies).
What do you bring with you:
Advanced Data Analysis and Modeling: Proficiency in statistical analysis and machine learning techniques, with experience in coding with Python, R, and SQL along with a good knowledge of Databricks. Knowledge of tools like Power BI for translating data into insights is a benefit.
Experience with Marketing Analytics: Strong background in analyzing and interpreting marketing data, with knowledge of marketing metrics, customer segmentation, and business performance evaluation.
Multi-Channel Data Integration: Expertise in integrating and analyzing data from various sources, including digital marketing platforms, CRM systems, and large transactional databases, to create in-depth intelligent views of customer cohorts.
Strong Communication Skills: Ability to clearly communicate complex data findings and insights to non-technical stakeholders, including creating detailed reports, visualizations, and presentations.
Cross-Cultural and Regional Awareness: Understanding of the nuances and variations in marketing practices and consumer behavior across different European markets, with the ability to adapt strategies to diverse regional needs.
What do we offer:
Attractive compensation package
Training to get you started and on-the-job learning opportunities
Extensive learning resources to further develop your skills and knowledge
Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
Employee Assistance Program for you and your family in difficult life situations
Employee reduced-rate shipping
Great career opportunities
FedEx is one of the world's most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we're ready to invest in your development. Join FedEx.
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all.
#J-18808-Ljbffr