.MISSION:United Hospitality Management is seeking an experienced Director of Marketing to lead the development and execution of strategic marketing initiatives across our portfolio of properties. The Director of Marketing will act as the primary support for property marketing teams, ensuring alignment with the company's overall brand strategy while tailoring local campaigns to the unique needs of each property. This role requires both a strategic mindset and hands-on execution in multiple marketing channels. The Director of Marketing will be responsible for driving revenue growth, increasing brand visibility, and enhancing guest engagement through integrated marketing efforts, both at the corporate and property levels.Responsibilities:Strategic Marketing Leadership:Develop and execute the overall marketing strategy for United Hospitality Management, ensuring alignment with business goals and objectives.Provide strategic guidance and support to property marketing teams, helping them design and implement marketing plans that drive guest acquisition, retention, and revenue growth.Work closely with senior management to identify market opportunities, new initiatives, and strategies to enhance brand awareness across all properties.Property Marketing Support:Serve as the primary point of contact and resource for property-level marketing teams, providing them with the tools, resources, and strategies needed to successfully execute local marketing initiatives.Review and analyze property-specific marketing plans, making recommendations for optimization and alignment with corporate objectives.Collaborate with property teams to create customized marketing strategies that address local market conditions, target demographics, and seasonal demand fluctuations.Brand Management & Consistency:Ensure that all marketing efforts are consistent with United Hospitality Management's brand identity, values, and messaging across all properties.Monitor the use of branding guidelines and materials, ensuring brand integrity across online, offline, and third-party channels.Lead the development of marketing materials, including digital assets, print collateral, and in-property promotions, to maintain cohesive messaging.Digital Marketing & Online Presence:Oversee digital marketing strategies, including SEO, SEM, social media, email marketing, and online advertising, to enhance visibility and drive direct bookings.Collaborate with property marketing teams to optimize their websites, ensuring a user-friendly experience and maximizing conversion rates.Analyze and report on digital marketing performance, leveraging data to refine strategies and improve campaign results.Content Creation & Campaign Development:Lead the creation and execution of multi-channel marketing campaigns, incorporating content marketing, paid media, and public relations to drive awareness and engagement
