We are looking for a Digital Marketing Specialist to strengthen the Marketing Department of Banco Finantia:
Main responsibilities:
Plan, execute, and manage the digital communication strategy across various platforms, focusing on paid media, product promotion, and lead generation;
Manage and optimise Google Ads, LinkedIn Ads, and Instagram Ads campaigns, ensuring ROI maximisation;
Develop CRO strategies, implementing A/B tests, managing remarketing and retargeting strategies, and monitoring the customer journey to improve conversion rates and user engagement;
Conduct regular SEO audits and implement technical and content improvements on the website and other platforms;
Analyse the performance of digital platforms and campaigns and create performance reports, providing insights and optimisation suggestions;
Collaborate with development teams to improve user experience (UX) on the website and digital platforms;
Explore and implement AI tools for marketing process automation and optimisation;
Assist in planning and executing a digital transformation project for the institution, exploring AI to enhance internal processes;
Keep up with digital marketing and AI trends, proposing the implementation of new practices and technologies that could benefit the institution.
Desired Profile:
Bachelor's/Master's degree in Marketing, Communication, or a related field;
Minimum of 3 years of experience in digital marketing roles, with a focus on paid campaign management, SEO, and content optimisation (agency experience is valued);
Proficiency in working with Google platforms (Google Ads, Google Analytics, Google Tag Manager, Looker Studio), LinkedIn, and Instagram;
Proven experience in technical and content SEO, CRO (Conversion Rate Optimisation), and remarketing and retargeting strategies;
Strong data analysis skills and experience in creating detailed reports using analytics tools;
Interest in and experience with Artificial Intelligence, with the ability to use AI tools for data analysis, process automation, and campaign personalisation;
Knowledge of Spanish (preferred);
Excellent communication (oral and written) and interpersonal skills;
Strong organizational and planning skills, and well as a strong sense of responsibility.
What we are offering:
Opportunity to join an international Bank with a relevant presence in the market;
Continuous training and the possibility of learning in a challenging professional context;
Good working environment.
Send us your CV to ****** indicating the reference (Ref. PT- 37-24) you are applying for.
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