Job ID: 40384 Location: Lisbon : Av. Da Republica Position Category: Marketing Position Type: Employee Regular
Who are LRQA?
LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We've grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customised assurance, cybersecurity, inspection and training. While we're proud of our heritage, it's who we are today that really matters, because that shapes who we and our clients can become tomorrow. By staying true to our shared values and combining decades of collective experience, we support our clients in building a safer and more sustainable future. LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.
Job Overview: Coordination and execution of the digital marketing channels and tools to support growth-driving marketing plans and campaigns for Assessment, Inspection, Advisory and Cyber in the Region, under direction of the Regional Marketing Manager and Global Digital Marketing Manager, in line with Global Strategy and Global Marketing and Campaign Plans.
Continual improvement of digital marketing campaign channels and tools to demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy, and loyalty.
Working within the Regional marketing team and Global Digital Marketing Manager to maximize efficiencies, effectiveness, and reach of digital marketing channels, applying best practice approaches.
Key Responsibilities:
Manage, maintain, and grow digital marketing channels using best practice frameworks, optimizing tools such as Salesforce and Pardot, our website, social media, email marketing, retargeting, search engine optimization, search engine marketing, digital marketing content localization, and more.
Contribute to the execution of targeted campaigns to drive pipeline and revenue growth, increase LRQA brand awareness, and generate leads within key product and service categories.
Ensure that all digital marketing campaign channels support a consistent LRQA brand look and feel across the area.
Ensure digital marketing channels within campaigns utilize centrally developed and/or approved marketing content in line with LRQA Brand & Communications team and Global Digital Marketing Manager central guidance to maximize campaign engagement, effectiveness, brand awareness, and lead generation.
Support digital marketing outcomes by working effectively with other marketing, sales, and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and efficient campaign delivery.
Use Salesforce, Pardot, Google Analytics, MOZ, and other tools to provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix, and client feedback to continually review and improve our marketing strategy.
Provide information, recommendations, and innovative ideas for new digital marketing channels, tactics, and tools, ensuring they are relevant, efficient, and realistic.
Follow frameworks and guidance to help evaluate online and offline marketing initiatives, ROI, and effectiveness.
Serve as the area digital marketing expert and go-to resource.
The successful candidate should be able to demonstrate the following:
Degree level education in a marketing discipline with at least 3 years of B2B digital marketing experience or equivalent experience in a similar B2B marketing role within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector.
Excellent written and spoken English skills required. Additional language skills will be a plus.
Experience of digital marketing ideally in a B2B and/or professional services environment.
Experience in providing digital marketing campaign and channel execution and support business operations.
Diversity and Inclusion at LRQA:
We are on a mission to be the place where we all want to work and we are passionate about embracing different perspectives because we understand the value this brings to our business, our clients, and each other. We are all about creating a safer and more sustainable future and our inclusive culture is right at the heart of our business.
Together our employees make our communities better and we want you to be part of our diverse team!
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