Crm Lead (Lisbon Portugal) Remote

CRM Lead (Remote, Lisbon, Portugal)Our client is a pioneering tech company that is revolutionising the retail sector in Africa by offering a unique door-to-door delivery app. They are now seeking a CRM Lead who will set and monitor marketing strategies that will foster profitable long-term relationships with clients.Role PurposeIn this role, you will own the entire CRM function for our client all the channels (email, push, SMS, etc) + segmentation + data analysis and work with a diverse marketing team based across the globe. You will coordinate with the Head of Marketing & Growth to boost the companys market presence and increase customer engagement.To be successful in this position, you should have solid experience with Customer Relationship Systems, Marketing automation, customer life cycle stages, and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately, we want you to increase revenues and achieve business goals by building a customer-oriented company.ResponsibilitiesMonitor relationships with existing customers through CRM systemsEnsure the CRM system provides an effective sales funnelDevelop and implement marketing techniques that will drive new customersSet specific life cycle marketing strategies to retain customersPlan, manage, and measure multichannel marketing campaignsSuggest new methods to address customers needsTrack marketing metrics and trends, like click-through rate and conversion ratesAssist with organizing promotional events to reach prospective customersReview and select CRM software that meets our companys needsConduct market research to follow trends and competitionQualificationsProven work experience in a marketing-related roleSolid background in customer acquisition or customer life cycle strategiesTechnical expertise in CRM and analytical systemsKnowledge of online marketing methods and best practicesAn ability to manage marketing projects end-to-endStrong communication skills along with a customer-oriented attitudeStrong analytical skillsFluent English is a must.Experience in e-commerce or mobile apps is a big plusBSc in Marketing or relevant field#J-18808-Ljbffr